+

Steve Madden: A Digital StrategyBy: Leah Socia

+Kendall and Kylie For Madden Girl

+About

Steve Madden launches new “Madden Girl” line with Kendall and Kylie Jenner

New line of shoes and handbags

What’s so important about this brand?

+Targets

Typical Steve Madden Target adults 34+

Typical Madden Girl Target Girls Ages 13-20 Could it potentially target more?

+What’s Next?

ADS Awareness Social media posts Google Adwords Make the brand seem real

Targeting

+Example Ads

Kendall And Kylie Shoes

Save on K & K shoes with free

shipping for purchases over $50

+BIG Idea

Targeting, Targeting, Targeting!

Create Awareness

+Budget

Steve Maddens budget for a normal campaign can run up to $3,000,000

Has a lot of flexibility

+Key Performance Indicators

Sales made while Google AdWords are being used

Sales made when Facebook posts are being used

Amount of Hashtags used by target audience

Amount of likes on Facebook Posts

+Summary

Key Ideas

Point of the Campaign

Targets

Ad Use

All photos used were from stevemadden.com