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Steve Madden Digital Marketing Campaign By: Rachel Burnard

Steve Madden Digital Marketing Campaign

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Page 1: Steve Madden Digital Marketing Campaign

Steve Madden Digital

Marketing Campaign

By: Rachel Burnard

Page 2: Steve Madden Digital Marketing Campaign

Target Audience

Men and women age 18-

35

Page 3: Steve Madden Digital Marketing Campaign

Campaign Goals

• Overall: increase brand awareness and sales

• Increase website and social media traffic by 20%

• Advertisement reach increase by 10%

Page 4: Steve Madden Digital Marketing Campaign

Big Idea

Page 5: Steve Madden Digital Marketing Campaign

Social Media & Blogging

• Social media is the BIG IDEA

• Add a blog & it makes it complete!

+

Page 6: Steve Madden Digital Marketing Campaign

SEOs and Inbound MarketingKeywords:Steve MaddenFootwearWomen’s heelsWomen’s shoesWomen’s bootsMen’s shoesWomen’s accessoriesHandbagsetc…

“Click for outfits”

Page 7: Steve Madden Digital Marketing Campaign

Google AdWords

Keywords:Women’s shoesWomen’s bootsWomen’s heels

Men’s shoesMen’s sneakersSteve Madden

Designer footwear

Page 8: Steve Madden Digital Marketing Campaign

Budget

Page 9: Steve Madden Digital Marketing Campaign

Budget Breakdown

Page 10: Steve Madden Digital Marketing Campaign

Summary

Social media, social

media, social media!