StoneWall Interactive Marketing Case Study

Organization – StoneWall Interactive

• Former Next-Gen Indie Game Developer and Publisher

• Developed games for PC / Mac

• Developed games for ‘orphaned systems’– Sega Dreamcast– GamePark 32

The Challenge

Build a brand

• Assist Stonewall Interactive with their image– Promote the company– Promote the game

• Help with development

– Expand the product line (merchandising)

The Idea

Develop a Business and Marketing Strategy

• Build a brand for Stonewall Interactive centered on their upcoming puzzle game “Celestial Mage”

The Strategy

• Gameplay Graphics– Strengthen gameplay graphics

• Website Redesign– Centered on gameplay interface

• Public Relations Effort– Buzz worthy item

• Merchandising• Distribution

The Strategy

• Themes and messaging– Which runestone are you?– The most addictive puzzle / strategy game since

Tetris

Game Graphics / Interface

Introduction Screen, Gameplay Board, Pieces and Instructions

Website Design

Before After

Public Relations Effort

Merchandising

Distribution

The Results

• A ‘cool’ new brand image integrated with their flagship game

• Over 50 news clips and discussions – effectively creating buzz

• Secured online distribution at several top websites including “Trymedia” – opening the door to revenue

• Successful cross-over to merchandising

My Role• Marketing and

Strategic Business Consultant– Working for Stonewall

Interactive

My Role

• Developed Marketing and Merchandising Strategy– Strategized and

executed all aspects with stakeholders

About George Nikanorov

• Over 15 years of B2B and B2C Marketing and Communications Experience

• Successful track record spanning multiple industries and verticals

• Recognized speaker and panelist• Educator and Volunteer

Contact Megnikanorov@hotmail.comlinkedin.com/in/georgen - @george_n – Twitterfacebook.com/gvnikaorov