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STUDENTS GO NUTS FOR NEW BAR ONE PEANUT!A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
BAR ONE LAUNCHED THEIR NEW BAR ONE PEANUT CHOCOLATE
AND NEEDED STUDENT VILLAGE’S
HELP TO GET STUDENTS ACROSS
SA TO GO NUTS ABOUT THE NEW
VARIANT, BOTH ON AND OFF CAMPUS.
A case study by Student Village 2016
THE CHALLENGE
OBJECTIVES
FIND OUT WHAT STUDENTS THINK OF THE NEW BAR ONE
VARIANT
RAISE AWARENESS AMONGST THE YOUTH OF
THE NEW BAR ONE PEANUT
SAMPLE THE NEW BAR ONE PEANUT TO
STUDENTS ON CAMPUS AND IN OTHER PLACES
THAT YOUTH FREQUENT
A case study by Student Village 2016
GET STUDENTS RAVING ABOUT THE NEW
FLAVOUR ON SOCIAL MEDIA
STUDENT VILLAGE TARGETED STUDENTS IN VARIOUS AREAS AROUND GAUTENG, KWAZULU NATAL AND THE WESTERN CAPE
A case study by Student Village 2016
PROMOTERS WERE ARMED WITH HUNDREDS OF BAR ONE PEANUT BARS SAMPLES TO SHARE WITH STUDENTS
STUDENTS SAMPLING THE BRAND LOVED THE NEW FLAVOUR SO MUCH THEY GOT CREATIVE AND POSED FOR PICTURES
ALL STUDENTS HAD TO DO WAS LIKE THE BAR ONE FACEBOOK PAGE TO RECEIVE THEIR FREE BAR ONE PEANUT
THE ROLL OUT
THE FACEBOOK LIKES CAME POURING IN WITH LOTS OF LOVE AND SELFIES
A case study by Student Village 2016
STUDENTS CREATED MULTIPLE HASHTAGS AND MMOTIVATED OTHERS TO GET IN ON THE BAR ONE FUN
ONCE SOCIAL MEDIA POSTS WERE UP, THE BAR ONE TEAM COULD COLLECT INFORMATION OF WHAT STUDENTS THOUGHT OF THE BAR AND INTERACT WITH THE NEW BAR ONE PEANUT LOVERS
SOCIAL BUZZ
A case study by Student Village 2016
RESULTS
STUDENT VILLAGE EXECUTED 52 ACTIVATIONS ACROSS SA, SERVING UP
OVER 41,000 BAR ONE PEANUT SAMPLES TO STUDENTS ON AND OFF CAMPUS
STUDENTS LOVED THE NEW FLAVOUR SO MUCH THEY WANTED TO KNOW IF IT’LL
COME IN THE GIANT BAR SIZE SOON!
THE NEW WRAPPER, TASTE AND PICTURE OF THE BAR ON THE WRAPPER WERE ALL A
REAL HIT WITH STUDENTS!
CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918
EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016
