TAKING A HUGE LEAP FORWARD

Al Shabiba Oman’s popular Arabic daily has reached yet another landmark.

It will be 24 years YOUNG in 2014.

It gives us pleasure in bringing our success story, our achievements so far and our future growth plans

GROWING WITH OMAN

Media and entertainment industry of Oman is one of the fastest growing sectors of Oman.

The average Omani consumer is getting younger. Currently 70% of Oman’s population is below 35 years of age.

The emergence of this young middle class with greater earning power and higher disposable income provides potential for increased marketing and spending in Oman.

EDUCATING AND EMPOWERING OMAN

Makes a real difference to local community by its commitment to SUPPORT AND PROMOTE :• LOCAL BUSINESS & INDUSTRIES, • TOURISM & SPORTS , • WOMEN DEVELOPMENT INITIATIVES, • EDUCATION ,• SOCIAL WELFAREthrough encouraging and positive write-ups, special features & graphics.

We also report progress and development of the nation through special features.

MORE THAN JUST ‘NEWS’

Special sections are published with our newspaper which caters to diverse reading habits of our young and elite readers.

Regular articles on Health improvement, Safe driving & similar topics provide lots of relevant information.

Our special feature contents have been well received by our readers due to focus on modern & interesting subjects like –

LEISURE : ‘MAZAAJ’ HIGHER EDUCATION : ‘FUTURE’, HEALTH & BEAUTY : ‘ SAHA WA AL JAMAAL’

THOROUGH INFORMATION &ABSOLUTE KNOWLEDGE

Views and analysis from EXPERTS AND RENOWNED LOCAL WRITERS,

We provide the most diverse and accurate information through an appropriate mix of LOCAL , REGIONAL, NATIONAL AND INTERNATIONAL NEWS.

READERS’ OPINIONS are given maximum attention and first prominence .

INFORM AND INSPIRE YOUTH OF OMAN

Our contents on sports, arts, latest technology, health and good life keeps our young readers motivated and enterprising.

We strive to spotlight local problems, identifying and suggesting solutions.

BETTER LAYOUT & ATTRACTIVE DESIGN

Easy navigation through subject wise separate sections. Al Shabiba consists of 12 or 16 pages for national & international news + 8 pages of business + 8 pages of sports + 8 pages of special supplement.

More color pages makes the newspaper attractive.

Colorful photographs of events and personalities enhances visual appeal.

ENCOURAGE HIGHER EDUCATION

EDUCATION FELLOWSHIPS

STUDENTS IN HIGHER EDUCATION

IMPROVING EDUCATION LEVEL

INCREASING PUBLIC AWARENESS

We are also expanding our abilities and in 2014 & Al Shabiba will be at its reporting best.

Al Shabiba is working meticulously to increase Public Awareness & promoting right things on right time.

GENERAL BUDGET

HOUSING AID

INCREASE GENERAL AWARENESS

LOANS APPOVED

FUEL SUBSIDY

JOB GENERATION

INCREASE SOCIAL AWARENESS POLICE ACHIEVEMENTS

TOURISM GROWTH

OUR STRENGTHS

• Branch offices in Salalah and Sohar. Reporters in Interior areas of Oman.

• Al Shabiba is the first in GCC to launch online edition and mobile WAP edition.

• Most developed infrastructure - self owned ultra modern printing setup using latest technology.

• Modular page lay-out gives better response to our advertisers.

• Belongs to one of the oldest publication group of Oman – Muscat Press and Publishing house.

•Adding new readers every month through innovative circulation promotion schemes

• Timely distribution across Oman - Deeper penetration into interior

areas.

• Experienced and well - trained reporters and staff.

OUR READER’S PROFILE • Our readers comprise of men and

women, age 18 to 45 of social class ABC spread through out Oman for whom education is a part of their values.

• Well accepted by influential readers connected with the corporate world of banking, telecomm, tourism, IT, real estate etc

• Reaching most qualified targets – Executives, Managers, Directors, CEOs and MDs

• Also popular amongst Arab expatriates staying in Oman.

• Employees working in Ministries and Government offices.

AL Watan

3.9248%

Al Shabiba

2.5131%

Oman Arabic1.6120%

Al Zaman0.142%

Arabic Daily readership as per IPSOS 2012fig in '000

AL Watan71

51%

Al Shabiba49

35%

Oman Arabic15

11%

Al Roya

43%

Arabic Readership for Income above 1000 ROas per IPSOS 2012

Fig in '000

.

OUR PATRON ADVERTISERS

ALSHABIBA is a trusted medium of advertising for many reputed brands and organisations. Some of our patron advertisers are –

• CORPORATE GROUPS: SAUD BAHWAN, SUHAIL BAHWAN, MHD, OMZEST, MUSTAFA SULTAN, ZUBAIR, OHI• AUTOMOBILES : TOYOTA, LEXUS, NISSAN, INFINITY, LANDROVER, CHEVROLET, CADILLAC, HYUNDAI, KIA, HONDA • ELECTRONICS : SAMSUNG, SONY, PHILLIPS, SHARP, PANASONIC, TOSHIBA • BANKING : BANK MUSCAT, NBO, OAB, AHLI BANK, BANK DHOFAR• TELECOMM : OMANTEL, OMAN MOBILE, NAWRAS, RENNA, FRIENDI, MAZOON MOBILE• SHOPPING MALLS : LULU, CARREFOR, CENTER POINT, MAX, SAFEER • REAL ESTATE : AL KANDEEL, WAVE, BLUE CITY, MURIYA • EDUCATION : NIZWA UNIVERSITY, MAJAN COLLEGE, SOHAR UNIVERSITY, MAZOON COLLEGE

PARTNERS TO GROWTH

• We work as partners with our clients in creating a strong Brand image and increasing their returns on investment with Al Shabiba. A media campaign in Al Shabiba and Times of Oman will reach target audience at lowest cost.

• All marketing, HR initiatives, new launches, performance reports, achievements, international awards and recognition earned by our patron clients are given special preference and excellent press coverage in Al Shabiba.

• Advertising is measured by impact. To create a positive and huge impact we always support print innovations of all kind.

• Our marketing department will ensure tie up with assured benefits depending upon agreement value. Thus besides regular benefits we will also provide Value addition to all our regular advertisers.

OUR LEADING ENGLISH DAILY

• Established in 1975, Times of Oman is a leading publication, which has pioneered its way to being a quality newspaper and an integral part of the Omani media.

• Target - widely read by all decision makers, and the target audience comprises of expatriates, Omani executives and the business community of Oman.

• It comes out with regular sections covering issues from various fields. o Market & Business (daily)o Sports (daily)o Daily guide - tabloid classified (daily)o Ice times – every Monday o Thursday magazine - every Thursday

TIMES OF OMAN READERSHIP

Times of

Oman,

1.25, 58%

Oman Daily0.4119%

Oman Tribune

0.2512%

Muscat Daily0.2311%

English Daily readership as per IPSOS 2012

Fig in ‘000

Times of Oman has Maximum readership & also Most affluent readers amongst English newspaper readership

Thank you