SXSW 2014:Startups, Bow to

Your Marketer OverlordsDavid Berkowitz

CMO, MRYdavid.berkowitz@mry.com

@dberkowitz / @mrywww.mry.com

about.me/dberkowitz

What we’ll cover today• Overview• Brands• Tech• Speakers• Resources

Who am I? You can judge a man by his #selfies

Meet The Man

“The closest I came to meeting The Man at SXSW this year is David Berkowitz, the chief marketing officer of digital agency MRY.”- Casey Newton, The Verge

The most ironic SXSW ever! 3 key themes• Irony 1: Sharing privacy

– Everyone’s sharing public updates about the speakers and apps that are trying to protect our privacy

• Irony 2: Branded technologists– In a striking inversion, the most successful technologies at

SXSW were launched by brands

• Irony 3: FOMOgraphy– The focus is often less about what you do there than how

jealous you make the people who aren’t there

Reach of SXSW chat: 2.45 billion

Truth

If you can't get business done at SXSW, you're not doing it right. – Peter Kim

Brands #pwn Austin

It’s a show about marketing, not tech

Brands are the new startups

“Once upon a time, long, long ago, SXSW was the place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.”- Steve Hall, Adrants

Want to meet brands? They’re on stage everywhere

Want to #win #sxsw? Combine #food & #tech

Kind Bar gave a lift to Enterprise renters

CBS made it rain for Under the Dome

Pennzoil brings Mario Kart to life

Of course, some marketers ran out of ideas this year

Words to live by

What is effectiveis invisibleto the eyes

From Effie Worldwide Blog, The Hidden Effectiveness of SXSW

And then there was this little ol’ brand known as

MRY (ahem)…

We unleashed a 3D printed Rev Run army

People loved their little Revs

A true team effort

We showed we cared #PoPbook

Come on, get happy

Old school!

We’ll agree to not disagree

Hundreds share #mrysxsw love

Fine, tech was there too

Not a show for breakthrough tech

Omlet wins startup buzz

Source: DigitasLBi

Most Buzzed About Start-Up

Secret captures the underground SXSW

Avoid Humans lets you escape the mobs

Samba introduces reactive video messaging

Locus Social surfaces social, local trends

Skully Helmets, Avegant Glyph wear their buzz well

Want to be lord of the Ring?

Pixc introduces a new business model for photo editing

Least popular tech company? Uber!

People REALLY hated Uber

Source: DigitasLBi

Most popular food trucks

1.Dominque Ansel – Milk & Cookie

2.3D Oreo

3.IBM Truck

Explore more startups at #WiN30S

Speakers

Curiosity > Information

Inspiring curiosity is the ultimate form of empowerment. – David Trahan, AgencySpy

Privacy a hot topic for the most tweeted speakers

Source: DigitasLBi

“Stand up for your work. No one else can do it as well as you can.” – Lena Dunham

“They are setting fire to the future of the internet. You guys are all the firefighters.” – Edward Snowden on the NSA

“One of the best ways to achieve

justice is to expose injustice” – Julian

Assange, WikiLeaks

“It’s not about reading facts on a Wikipedia page. To feel that knowledge

makes you take ownership of that

knowledge.” – Neil deGrasse

Tyson

“People are far too skittish to talk about

failures.” – Chelsea Clinton

Resources• Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)• Effie Awards: The Hidden Effectiveness of SXSW (David Berkowitz byline)• Adrants: 6 Reasons Why SXSW is Still Awesome• Keyhole Real-time tracker tracker: SXSW • #WiN30S startup competition• SXSW Startup Accelerator awards• iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):• AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):• Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David

Berkowitz byline)

THANK YOUDavid Berkowitz

david.berkowitz@mry.com@dberkowitz / @mry

mry.comabout.me/dberkowitz