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SXSW Interactive: Five days. Countless ways to navigate it. We plotted out just 10 sessions and sideshows team PBJS plans on seeing, hearing and exploring in Austin.

our #sxswi roadmap

@PBJS @pbjscreative

PBJS, Ideas That Stick

Working the PayPal Social Media Lounge all week! Convention Cntr, 4th flr, Rm 19AB. #PayPalSXSW

Re-pinning wordsmithing advice from a Pinterest writer at “Use Your Words.” #UseWords

Finding out we’re gonna live forever at “AI, Immortality & the Future of Selves.” #FutureSelf

Witnessing #PayPalDuel, a funding competitionjudged by “Shark Tank” investor Daymond John.

Getting sensory overload at “Show and Smell: Marketing Experiences Beyond Visual.” #SXSmell

Sweating out lastnight’s queso and beer during a morning run with Brooks. #RunHappy

Three words: Robot. Petting. Zoo. Let’s be nice to our futureoverlords. #RobotPetZoo

Discovering how to hold fans’ attention between seasons of “Game of Thrones.” #FutureofTV

Listening to eBay insidersbreak down the scienceof curated experiences at “How We Shop.” #SXStyle

Wrapping up by doing #moonshots with Google[x]’s Captain of Moonshots, Astro Teller.

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