SXSW Preview: Why It Is OK to Lose Control of Your Visual Brand

IN 60 SECONDS ON THE INTERNET

216K photos posted on Instagram

278K Tweets

1.8 million Likes on Facebook

20K new Tumblr photos posted

571new websites created

Source: Yahoo

880 billion photos will be taken in 2014.

We are not

Harnessing the

Value.

THE PHOTO WAVE

63% agree: customer photos are more trustworthy than brand photos.

VISUALIZE THE TRUST GAP

The most authentic, compelling and abundant brand assets available.

!

THE WAVE’S TRUE VALUE

Five years from now, people are going to look back and think, we only looked at one photo before we bought something? That

makes absolutely no sense.

Pau Sabria, Co-Founder & CEO, Olapic