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TARGETED MARKETING VIA SMS
Getting Business Messages directly to clients for maximum effectiveness
• Advertising Globally is a Billion Dollar Industry
• Businesses Spend a Huge Chunk of Revenue
Advertising
• A lot of the Advertising Budget for Businesses is
Wasted due to a Variety of Factors
• Lack of Advertising Strategy is one Factor
• Inability to Determine Business Demographics is
another
Statement of the Problem
• Established in Nigeria
• Operated in the SMS Industry for Years
• Gathered Experience as End-Users, Resellers
and Business Owners
• Operators of SMSBusiness.com.ng
Who We are?
• Advertising
• Issues with General Advertising Approach
• The Solution
• Our Solution
Points to Be Covered
• Businesses advertise to make their products and
services known
• To sell more items
• To create brand awareness
• To re-market existing clients/customers
Advertising
• Advertising without an end Goal in sight
• Advertising to the Wrong Demographics
• Advertising without Tracking/Testing Results
• Conveying a vague or No message in Adverts
• Advertising to the Wrong Locations
Issues with Normal Approach
• Determine end goal for Adverts
• Determine who you want to advertise to
• Set your budget for the Ad Campaign
• Choose advertising channels you wish to use
The Solution
• Conduct Market Surveys
• Actively collect customers contact details
• Use compiled data to determine demographics of
most frequent buyers
• Target adverts mostly at frequent buyers
• Test your advertising campaigns frequently
The Solution - contd
• Targeted Nigerian Gsm number database
• Demarcated by LGA
• Names of prospects available on request for
personalized marketing
• Sex of prospects indicated
Our Solution
