25
Presentation Title Team Name Date

Technical Chart Samples from Various Presentations

Embed Size (px)

Citation preview

Page 1: Technical Chart Samples from Various Presentations

Presentation TitleTeam Name

Date

Page 2: Technical Chart Samples from Various Presentations

Email vs. Social Networking Sites

Email garners deeper concentration, emotion

and involvement than social networking

1

Q31 Below are reasons why people communicate through social networking sites and through email. For each reason, please indicate whether you tend to use a social networking site

or email more often. (Base:: Total Sample n=1813

Source: Yahoo! Mail Audience Study, Kelton Research, September 2011

See my

friends'/

family

status

updates

Send a

short

message

Feel more

comfortable

conversing

with friends

Most of my

contacts

communicate

with me

Feel more

comfortable

conversing

with family

Most of my

contacts are

stored here

More personal

method of

communicating

Most previous

conversations

are stored here

Feel more

comfortable

conversing

with co-

workers

Formal

way to

communicate

Send a

lengthy

message

Mo

re d

ep

th

90%

10%

84%

16%

80%

20%

72%

28%

71%

29%

71%

29%

66%

34%

61%

39%

56%

44%

54%

46%

31%69%

Social networking sites

Email

Page 3: Technical Chart Samples from Various Presentations

Not surprisingly, daytime and late night TV viewing is higher on

weekends than weekdays

TV viewing peaks during Prime Time (8-11P)

6/27/20156Yahoo! Presentation, Confidential

TV2: During which of the following time periods do you usually watch TV on weekdays (Monday through Friday) and weekends (Saturday and Sunday)

26%23%

27%

38%

60%

77%

35%

14%

8%

19%

33%

44% 45%

58%

75%

45%

24%

12%

6A-9A 9A-12P 12P-4P 4P-6P 6P-8P 8P-11P 11P-1A 1A-3A 3A-6A

weekday weekend

Page 4: Technical Chart Samples from Various Presentations

Brokerage Users: 25-54 Year Olds Summary

9%

15%

16%

21%

100%

Loans

Banking

Career & Edu

Lifestyles

Brokerage

Top 5 Y! Finance Sub Sections:Brokerage Users: 25-54 Year Olds

112

137

118

114

91

Loans

Banking

Career & Edu

Lifestyles

Brokerage

Engagement Compared to Average Y! Finance User (Index of PVs)

100%

84% 82%74% 76%

100%

75% 75%68%

62%

Finance Mail Front Page Search News

% R

ea

ch

Property Reach

All Finance Users Brokerage Users: 25-54 Year Olds

569

142 11366

108

591

140 112 111 104

Mail Wireless Message Boards Sports Front Page

Pa

ge

Vie

ws

Property Engagement (Page Views)

All Finance Users Brokerage Users: 25-54 Year Olds

Page 5: Technical Chart Samples from Various Presentations

Brokerage Users: Men 25-54 Summary

114

147

120

115

110

Loans

Banking

Career & Edu

Lifestyles

Brokerage

Engagement Compared to Average Y! Finance User (Index of PVs)

9%

16%

17%

21%

100%

Loans

Banking

Career & Edu

Lifestyles

Brokerage

Top 5 Y! Finance Sub Sections:Brokerage Users: Men 25-54

100%

82% 84%74% 76%

100%

72% 72% 67% 63%

Finance Front Page Mail Search News

% R

ea

ch

Property Reach

All Finance Users Brokerage Users: Men 25-54

569

66

142113 108

553

141 136 120 104

Mail Sports Wireless Message Boards Front Page

Pa

ge

Vie

ws

Property Engagement (Page Views)

All Finance Users Brokerage Users: Men 25-54

Page 6: Technical Chart Samples from Various Presentations

Comedies, followed by Drama and Action-

Adventure, are the most popular genres

6/27/201512Yahoo! Presentation, Confidential

Those considering themselves fans of each genre

Comedy

65%

Action-

Adventure

49%Drama

52%

News

43%Sci-Fi

39%

Sports

39%Food

39%

Docu-

mentary

37%

TV4: Which of the following TV genres do you consider yourself a fan of?

Base : TV Viewers in Sample B (n=965)

Page 7: Technical Chart Samples from Various Presentations

Never Miss: The ability to go online and never miss an episode is the biggest TV-related reason to

go online, and it’s also the greatest factor in keeping people connected to these shows.

The internet keeps people connected with their

favorite TV shows

6/27/201514Yahoo! Presentation, Confidential

54%

47%

46%

41%

40%

36%

32%

24%

21%

17%

17%

Do you agree/disagree with the following statement (Top 2 Box):

I love being able to go online and watch a

missed episode of a TV show I like

The Internet allows me to stay in touch with

what's happening on the TV shows I watch

The Internet provides the best scoop on new

TV shows

The Internet allows me to become more

engaged in the shows I like

I enjoy keeping up with news about my

favorite TV celebrities and shows

Getting information about TV shows online

makes me more excited to watch them

I like searching for and finding information few

people know about for TV shows I like

I often go online on my PC/laptop

immediately after a show ends to look up

more information

I like to interact with other fans of my favorite

TV shows online

I go out of my way to be part of an online

community around a specific TV show

I often go online on my mobile device

immediately after a show ends to look up

more information

40%

37%

35%

30%

26%

25%

22%

11%

1%

1%

Reasons to go Online for information about a show

Missed a show and wanted to

watch it online

Watched the show and wanted to

know more

To see if I would be interested in

watching the show

To learn more about the plot/show

Heard other people discussing it

Missed a show and wanted to find

a written synopsis/summary

Saw/heard an ad

To talk more about the show with

friends/co-workers online

To find information/learn about

actors/a specific actor

To get scheduling

information/when show/future

episodes will be aired

TV18: Using the scale below please tell us how much you agree with each of the following. (T2B: Strongly/Mostly Agree)

TV9: What generally sparks your decision to look online for information about a particular show?

Page 8: Technical Chart Samples from Various Presentations

Offline sources like TV ads and word of mouth still hold the greatest sway in

the TV decision making process

Nearly 7 in 10 people use an Online source in their

decision making process: more than one-quarter use a

mobile source

6/27/201522Yahoo! Presentation, Confidential

Thinking about new or returning TV shows that you've watched recently, please tell us which of the following (TV10: offline sources; TV11: online sources using a PC or

Laptop; TV12: mobile web or mobile application sources), if any, you relied on at each phase of your decision making process.

Base : TV Viewers in Sample B (n=965)

OFFLINE 78%

TV ads/promos 60%

Friends, family, or colleagues 59%

TV programs 56%

TV Programming guide 52%

Magazine articles 46%

Newspaper articles 45%

Newspapers ads/listings 43%

ONLINE 67%

Search engine (e.g. Google) 44%

TV streaming site (e.g. Hulu) 42%

TV sect. of a site (e.g. Yahoo TV) 40%

Official studio or TV network site 40%

Social networking site (e.g. FB) 39%

TV info website (e.g. TV.com) 39%

Consumer portal (e.g. Yahoo!) 39%

MOBILE 29%

Search engine (e.g. Google) 20%

TV sect. of a site (e.g. Yahoo TV) 20%

Social networking site (e.g. FB) 20%

Consumer portal (e.g. Yahoo!) 20%

TV streaming site (e.g. Hulu) 20%

An ent. or celeb site (e.g.

EW.com)20%

Ads on a search engine listing 20%

Page 9: Technical Chart Samples from Various Presentations

59%84%

Via PC/Laptop

42%

67%

Via mobile device

More than 4 out of 5 Yahoo TV visitors use a computer to view TV-related

videos, and more than two-thirds are doing this on their mobile device

Nearly all Yahoo TV visitors view TV-related videos

on the computer and most are doing this on their

mobile device

6/27/201532Yahoo! Presentation, Confidential

TV14: How often do you view, upload or share television-related videos (e.g., clips, promos, interviews) online by each of the following ways? (Ever)

Base: Computer (n=965); Mobile Device (n=577)

View, Upload, or Share TV-related Videos

Yahoo TV Visitors

All

Page 10: Technical Chart Samples from Various Presentations

Index – Yahoo TV visitors vs. Total US

The Internet provides the best scoop on new TV shows 152

I love being able to go online and watch a missed episode of a TV show I like 124

The Internet allows me to stay in touch with what's happening on the TV shows I watch 143

The Internet allows me to become more engaged in the shows I like 159

I often use the internet on my PC or Laptop during commercial breaks while watching TV 130

Getting information about TV shows online makes me more excited to watch them 167

I like searching for and finding information few people know about for TV shows I like 184

I often go online on my PC/laptop immediately after a TV show ends to look up more information about the program 204

I like to interact with other fans of my favorite TV shows online 210

I often use the internet on my mobile device during commercial breaks while watching TV 172

I go out of my way to be part of an online community around a specific TV show 218

I often go online on my mobile device immediately after a TV show ends to look up more information about the program 200

70%

67%

67%

65%

61%

60%

59%

49%

44%

43%

37%

34%

Frequency of Online related to TV

Compared to the average TV viewer, Yahoo TV visitors are more than twice as likely to go online

immediately after a program ends for more information (both online and mobile) and join an online

community or interact with other fans of a particular show

Yahoo TV visitors use the internet to deeply engage

with their favorite shows

6/27/201535Yahoo! Presentation, Confidential

TV18: Using the scale below please tell us how much you agree with each of the following. (T2B: Strongly/Mostly Agree)

Base : TV Viewers in Sample B (n=965)

Page 11: Technical Chart Samples from Various Presentations

1

The Business of Influence

NMX, January 6, 2013

Presented by Shani Higgins CEO, Technorati Media

Page 12: Technical Chart Samples from Various Presentations

9

Reach/eyeballs Facebook Shares/Likes Traffic to Landing Page/Site

Links or mentions

to content

Number of Comments Sentiment

88%(EXPOSURE/AWARENESS)

52%(ENGAGEMENT)

50%(INTENT)

46% 36% 35%(RECOMMENDATION) (ENGAGEMENT) (ALL PRESS IS GOOD PRESS)

Page 13: Technical Chart Samples from Various Presentations

Audience Index Data (comScore/Nielsen)

10

Very

important

Not

important

1 53

Neutral

Twitter FollowersVery

important

Not

important

1 53

Neutral

Facebook FriendsVery

important

Not

important

1 53

Neutral

Facebook LikesVery

important

Not

important

1 53

Neutral

Unique Users to their blog/websiteVery

important

Not

important

1 53

Neutral

Importance to Brands of Various Influencer Metrics

2.07

2.07

2.08

2.12

2.06

Page 14: Technical Chart Samples from Various Presentations

55%

49%

24%

23%

22%

16%

15%

7%

6%

2%

Contest or product/coupon giveaway

Sponsored post/article

Brand ambassador program

Sponsored Tweet

Sponsored Facebook post

Focus group

Photograph

Other

Sponsored "pin"

Custom Video

Most Popular Types of Influencer Campaigns

13

Page 15: Technical Chart Samples from Various Presentations

14

Banners Text Ads Affiliate Links

Posting brand

content

Producing

brand-sponsored

product reviews

Ecommerce

57% 49% 45%

19% 18% 17%

Producing brand-

sponsored content

Collecting

subscription fees

a23%

6%$

Page 16: Technical Chart Samples from Various Presentations

• Social alone to predicted by brands to increase on average by 40%

15

Social

59%Mobile

79%Video

59%

Page 17: Technical Chart Samples from Various Presentations

17

Most Influential Platforms

47% 32% 7% 5%

3% 2% 1%

Page 18: Technical Chart Samples from Various Presentations

4D Executive Search | January 9, 2012

Page 19: Technical Chart Samples from Various Presentations

3

RECRUITING APPROACH

GOAL: Hire the right person

not just the right resume

Page 20: Technical Chart Samples from Various Presentations

4

TYPICAL RECRUITMENT PROCESS FLOW

Transparency: Our clients understand exactly where we

are in the recruitment and selection cycle at all times.

Page 21: Technical Chart Samples from Various Presentations

5

UNDERSTANDING COMMUNICATION STYLES

Once final candidates are identified, we measure the

Communication Styles of candidates and map them against

your leadership team’s unique communication profile.

Page 22: Technical Chart Samples from Various Presentations
Page 23: Technical Chart Samples from Various Presentations
Page 24: Technical Chart Samples from Various Presentations

15 19 19 16 14 15

2730 28

27 28 26

2120 21

22 21 21

35 29 31 34 36 36

% Share Of Bev Occasions Per Beverage Platform

Enjoyment

Transformation

Nourishment

Hydration

Enjoyment is a bigger needstate for LIC than higher SEC

2

Page 25: Technical Chart Samples from Various Presentations

55 5566

55

77

4455 55 55

77

555 56

5

7

45 5 5

7

5

Across LAB, out of the average five beverage occasions per day, 1 of them is a CSD

3

Unweighted base sizes: Argentina=12153, Brasil=15144, Columbia=11801, Ecuador=10841, Guatemala=11420, Mexico=9234, Peru=9381, Venezuela=10959, Dominican Republic=16883, Puerto Rico=11134Average Number of Beverages Consumed by Day Regional LAB

CSD 21% 21% 19% 19% 19% 27% 19% 25% 22% 17% 25%

PI % (Within CSD) 22% 17% 11% 14% 4% 16% 19% 45% 31% 14% 39%

KO % (Within CSD) 56% 65% 59% 53% 70% 73% 65% 49% 48% 32% 54%

AVERAGE NUMBER (ROUNDED) OF BEVERAGE OCCASIONS PER DAY BY COUNTRY