Ten Trends from CES 2014 -Havas Media & Cake

CES10TEN_TRENDS_FROM_CES_2014

01SOUND_DESIGN

3TEN TRENDS / CES 2014

01SOUND DESIGN

In recent years, entertainment experiences have been focused solely on picture quality, but this year it became

apparent that audio technology has come to the forefront.

Leading this charge is Dolby, who wants to add a sense of height to the at-home surround sound experience. Outside

of the at-home viewing experience, Dolby has also been working with brands like Qualcomm’s Snapdragon to bring

this technology to mobile devices as well.

02FASHION_&_TECHNOLOGY


02FASHION & TECHNOLOGY

Technology has become so ingrained in our daily lives that many people would say that the technology they

use is a reflection of their identity. This has made the aesthetics of tech devices even more important.

This has become apparent as more and more lifestyle and fashion brands are coming out with tech accessory lines.

This trend has also given rise to a partnership between Tory Burch and Fitbit, who are coming together to create jewelry pieces that can accommodate the Fitbit tracker,

allowing consumers to stylishly capture their data.

03ROBOTICS


03ROBOTICS

Modern robotics has seen a surge within its most practical applications, home cleaning. Innovations in this space include Moneual’s light detection, which performs

concentrated cleaning in areas that don’t receive direct light such as underneath furniture. Winbot is trying to

revolutionize the often-dreaded task of window cleaning; their device scans and calculates the size of your windows,

and then creates a customized path to clean them.

But with Parrot releasing its’ affordable Minidrone, 2014 might also see more consumer adoption of

aviation-focused robotics as well.

04CONNECTED_HOME


04CONNECTED HOME

The connected home is not a new idea, but companies now seem more focused on making their devices more user-

friendly. For instance, LG’s HomeChat is an SMS based program that allows you to chat with your appliances using

natural, language commands. The GE Brillion App allows you to control your heating devices remotely, whereas before, you

would have to be connected to your home wifi network.

But perhaps the most talked about innovation was from Belkin, who unveiled their new connected crock-pot.

05DATA


05DATA

While connected cars and connected homes contribute to the “Internet of Everything” trend, data is truly at the

core of this movement. Cisco is leading the data charge, helping companies make sense of all this date and the

issues that come along with its collection.

Security, privacy, analytics; these are all factors that brands need to consider when developing their

products. As consumers look for practical application to connected devices, brands need help navigating

this complex landscape.

06WEARABLES


06WEARABLES

Wearables have been a dominant trend in tech for the past few years, but this year, the convention floor saw many more applications beyond just fitness. Brands like Sony unveiled life trackers that monitor your social behavior, as well as your physical activity. Other devices monitor time spent with your pets, your baby’s crying, and even

headbands that track your brainwaves.

07CONNECTED_CARS


07CONNECTED CARS

The connected car has seen major innovations, the first being mobile device integration rather than building the

technology into the car itself. This integration allows brands to be more flexible and nimble with updates, as

mobile innovation happens so much faster than car model development. There’s also been experimentation with

linking your connected home and car together, controlling your home during your commute.

And the ability to interact with your vehicle might become easier thanks to innovation in driverless car technology.

Several brands, such as BMW and Audi, showed prototypes.

08THE CURVE


08THE CURVE

The shape of CES 2014 was the curve. Samsung showed off the world’s largest curved TV, while LG showed us

their curved “Flex” phone. Many are questioning the practicality of having a curved TV in their homes, as the

shape lends itself more to large displays, combining numerous TVs together.

Panasonic showed a prototype for a display consisting of panels that are both concave and convex, opening up the

door for further shape innovation in coming years.

Curved mobile devices seem to be more practical for creating a single-person, “cocoon” of entertainment.

09IMMERSIVE_ENTERTAINMENT


09IMMERSIVE ENTERTAINMENT

In recents years, manufacturers have become focused on creating immersive entertainment experiences, from 4K picture to glasses free 3D; the battle for consumers’

attention is heating up. As your home entertainment starts to mirror the all-encompassing environment of a movie theatre, how does the distraction of your mobile device

start to hinder your experience vs. enhance it?

Brands like TiVo are making advancements in delivering multiple forms of content onto a single device (i.e.

your television). Providing complimentary content and experiences that relate to your entertainment choice are

more important than ever.

TECH_MARKETERS

10


10TECH MARKETERS

There were more marketing professionals at CES this year than ever before. Technology companies are actively looking

for help in how to both market their products as well as how their innovation can find practical applications in

consumers’ lives. As marketers become more interested in technology, and technologists start to think like marketers,

the consumer will surely rise to the top.

THANK YOUFOR_SHARING_ANOTHER_CES_WITH_US

FOR MORE INFORMATION, PLEASE CONTACTMATT [email protected]_646.587.5222

KRISTINA [email protected]_646.587.5000

Marketing

Ten Trends from CES 2014 -Havas Media & Cake