The Art of the Global Gateway

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Select Country, Select Brand

Using technology and design to create more discoverable local websites


Why You Need a Global Gateway Strategy


You can’t control who lands on your home page


0"

5"

10"

15"

20"

25"

30"

2005" 2006" 2007" 2008" 2010" 2011" 2012" 2013"

Average'Number'of'Languages'

The leading global brands support, on average, 28 languages.

You will continue to add localized websites

1"

5"

21"

32"

0"

5"

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2010" 2011" 2012" 2013"

High%Speed:+Twi.er+Language+Growth+

31# 32#36#

38# 39#

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2008# 2010# 2011# 2012# 2013#

Slow%and%Steady:%VW%Language%Growth%



Country Codes


If you can, use country codes


Country codes and search


Be prepared for Internationalized Domain Names (IDNs)

New gTLDs: •  онлайн – Russian

for "Online" •  сайт – Russian for

"Web site" •  游� – Chinese for

"Game"


The Global Gateway



Icons speak louder than words


The globe icon is best


What’s wrong with this gateway?



The universal gateway


Technical Solutions


Geolocation


Geolocation

Of the 150 websites reviewed, 61 use geolocation specifically for navigation.


Language Negotiation (Detection)


Don’t Forget...


Wave flags with care


Please keep it simple


Don’t play favorites


Or favourites.


Make the gateway a priority


And keep it that way


Think beyond your website


Developing a global gateway strategy

• Do you have global buy-in? • Yes, your .com traffic may decrease.

• Can you support ccTLDs? • How many localized websites are

available now and in the future? • Will you honor user intent?


John Yunker email [email protected] website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker !Please keep in touch!

10th Edition

The 2014Web Globalization

Report Card

Byte Level Research

∙ Leading Languages

∙ Emerging Trends

∙ Best Practices

∙ Worst Practices

∙ Website Profiles

Marketing

The Art of the Global Gateway