The Art of The Open: Getting Your Emails Read

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Email is not dead.

It’s not dying, it’s not going away, and it’s not being replaced

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Email conversion rates are 40 times those of Facebook and Twitter

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Email marketing ROI is $43 for every dollar spent, making it the most effective marketing channel

out there

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People who declare email is dead are dealing with poor results and no ROI

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Don’t  want  to  be  one  of  these  people?  Here  are  some  )ps  for  ge-ng  your  emails  opened,  read  and  clicked  

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Subject lines Help improve your opens

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Use the right words Sometimes changing one word can make all

the difference in your results

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Ask a question This will help engage the users curiosity

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Use their name This can be super effective, but you have to make

sure you’re using a clean database

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Email body Get people interested in what your email’s

about

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Pretend your on twitter Send a super-short email that teases what your promoting and provide a big button for users to

click through to find out the rest

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Offer an incentive Don’t waste their time with a boring welcome message− offer them a little incentive as a

thanks

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Personalize your calls to action Just a touch of personalization make viewers feel

more connected and special

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But the best tip is….

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Test, Test, Test! Run tests to find the combination that resonates

with your unique audience

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Learn more about getting your emails noticed

www.leadmd.com