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BIENVENIDOS A #techYnegocio / #FiturtechY FiturtechY 2017

The Digital Customer Journey- how internet changes customer behaviour

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Page 1: The Digital Customer Journey- how internet changes customer behaviour

BIENVENIDOS A

#techYnegocio / #FiturtechY

FiturtechY 2017

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The Digital Customer Journey:how internet changes customer behaviour

Sergio Zertuche // @szertucheChief Sales & Marketing Officer at Palladium Hotel Group

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MANAGEMENT PROPOSAL14/10/2016

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NEW DECISION FUNNEL

TOM MOTROPO

1. SEARCH (SEM/SEO)2. SOCIAL (LIKE)3. POST (ON/OFF)

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Crear contenidos útiles como blogs, ebooks o videos que responda a los problemas de tus clientes potenciales, optimizado para hacerlo visible en los motores de búsqueda y compartiendolo en las redes sociales para darle más visibilidad.

Transformar el tráfico que dirige hacia esos contenidos en oportunidades de venta, generando y promoviendo material valioso y potenciando las llamadas a la acción.

Tras una relación de confianza, el cliente potencial decidirá que tu compañía es la mejor opción.

Tus clientes actuales pueden ayudarte a captar

más oportunidades de venta se conviertan en

clientes satisfechos.

DESCONOCIDOS VISITANTES LEADS CONSUMIDOR

ESPROMOTORE

S

Blog, Social Media, SEO, SEM, Mobile Marketing,

Video Marketing, Advergaming

CTA’s, Landing pages, forms, contacts

Social Media, Email Marketing, Workflows,

Smart CTA’s, Video Marketing

Email Marketing, Workflows, integración

CRM, Lead scoring

ATRAER CERRAR FIDELIZAR

CONVERTIR

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ESTRATEGIA CREATIVIDAD MEDIOS

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CONCLUSIONES…

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Sergio Zertuche ValdésChief Sales & MKT Officer¡Gracia

s! #Fitur / #FiturtechY

Official Digital Agency Partner