Embed Size (px)
DESCRIPTION
The growth in connectivity and the Internet of Things is forecast to be huge, with 50 billion connected devices by 2020. So what are the opportunities and challenges? Exploring how connectivity is influencing ourselves, our homes, our modes of transport and our health, Charlotte Mulley, Head of Planning at Seven, explores the role of content in harnessing these new developments. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.
Citation preview
Connectivity everywhere
50 billion connected devices by 2020
Source: Cisco, The Internet of Things
Moving from connected devices to a networked society
Source: Ericsson, More than 50 Billion Connected Devices
Improved access to information and services
Reduced cost and improved efficiency
The pay off
Increased choice and improved lifestyle for individuals
Increased opportunities for business
=
Four areas of impact
1. Connected You
Google Glass
Apple Watch
2. Connected Home
Neurio
Alfred
3. Connected Travel
WeCycle
Google Driverless Car
4. Connected Health
Peek Vision
Enable Talk
3 challenges to tackle
Loss of privacy
Loss of control
Social etiquette
Opportunities for content
1. Understand which devices your audience are starting to use and why
2. Think about how content further add value to the user experience and make it richer without being annoying
3. Be respectful of customer data and put them in control4. Watch this space
