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the growth mindset
how to think about growth hacking
@bernardjhuang
Bernard Huang - 42Floors
@bernardjhuang
growth
comes from a series of experiments
@bernardjhuang
scientific method
1. objective2. hypothesis3. experiment4. conclusion
@bernardjhuang
define your objective
more _______
@bernardjhuang
have a hypothesis
if we _______ then we’ll get more _______
@bernardjhuang
experiment
• assume nothing• set up analytics• statistical
significance@bernardjhuang
assume nothing
it’s hard to know what will work
@bernardjhuang
– Lord Kelvin
“If you cannot measure it, you cannot improve it.”
analytics
@bernardjhuang
statistical significance
@bernardjhuang
> 28 data points at least
conclusion
did the experiment work as planned?
@bernardjhuang
if it did…
scale the experiment
@bernardjhuang
if it didn’t…
what did you learn?
@bernardjhuang
experiment relentlessly
experimentexperimentexperimentexperimentexperiment
@bernardjhuang
basic web funnel
@bernardjhuang
traffic
conversion rate
sign ups
what’s low hanging fruit?
10,000 traffic10% conversion rate=1,000 sign ups
@bernardjhuang
2x traffic
20,000 traffic10% conversion rate=2,000 sign ups
@bernardjhuang
2x conversion rate
10,000 traffic20% conversion rate=2,000 sign ups
@bernardjhuang
which one is easier?
get more ______ until it’s easier to get more of the other
@bernardjhuang
market size
@bernardjhuang
audience potentialusers
market size
@bernardjhuang
audiencexconversion rate=potential users
market size - facebook
@bernardjhuang
facebook potentialusers
market size - facebook
@bernardjhuang
facebookgroup
potentialusers
market size
@bernardjhuang
go to the channels where your potential users are
growth hacking recipes
techniques to grow your business
@bernardjhuang
more traffic
• borrow• leverage• incentivize
@bernardjhuang
eventbrite
@bernardjhuang
throw events - eventbrite
@bernardjhuang
influencers - eventbrite
@bernardjhuang
incentivize - eventbrite
@bernardjhuang
oops - eventbrite
@bernardjhuang
apologize - eventbrite
@bernardjhuang
analytics - eventbrite
@bernardjhuang
quora
@bernardjhuang@bernardjhuang
scrape - quora
@bernardjhuang
answer questions - quora
@bernardjhuang
analytics - quora
@bernardjhuang
oops - quora
@bernardjhuang
@bernardjhuang
message users - reddit
@bernardjhuang
analytics - reddit
@bernardjhuang
create content - reddit
@bernardjhuang
advertise - reddit
@bernardjhuang
analytics - reddit
organic reddit
paid reddit @bernardjhuang
oops - reddit
@bernardjhuang
meetup
@bernardjhuang
start - meetup
@bernardjhuang
be an influencer - meetup
@bernardjhuang
rank in google - meetup
@bernardjhuang
influencer outreach
@bernardjhuang
success - influencer
@bernardjhuang
analytics - influencer
@bernardjhuang
search engine optimization
• keyword research• on page elements• link building
@bernardjhuang
keyword research - seo
google adwords keyword planner
@bernardjhuang
keyword research - seo
keyword competition
on page elements - seo
• unique content• sitemap• keyword in title,
meta description, and h1 tags
@bernardjhuang
link building - seo
• blogging• guest blogging• press release• creative endeavors
@bernardjhuang
search engine marketing
• google adwords• bing / yahoo ads
@bernardjhuang
a/b copy testing - sem
quantify your tagline@bernardjhuang
facebook outreach
@bernardjhuang
groups - facebook
@bernardjhuang
other normal channels
@bernardjhuang
• hacker news• twitter• pinterest
don’t be afraid
@bernardjhuang
think outside the box
more sign ups
conversion rate
@bernardjhuang
conversion rate
@bernardjhuangcurrent conversion rate?
conversion rate
@bernardjhuangmake wild changes
vs
analytics - conversion rate
@bernardjhuang
old new
23% better
higher conversion rate
@bernardjhuangcredibility
higer conversion rate
@bernardjhuangpeople’s faces
higer conversion rate
@bernardjhuang
clear calls to actionand people’s faces
experiment relentlessly
experimentexperimentexperimentexperimentexperiment
@bernardjhuang
questions?
@bernardjhuang
