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#LOVEMYCARVELAS INFLUENCERS UNITEA CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
CARVELA WANTED TO REIGNITE ITS BRAND AND REPOSITION ITSELF IN THE YOUTH
MARKET. ORIGINALLY SEEN AS A STREET STYLE SHOE, THE BRAND WANTED TO
BECOME KNOWN TO SUIT ANY CULTURE OR STYLE.
A case study by Student Village 2016
THE APPROACH
IN STORE EXPERIENCE
THE BIGGEST HIGHLIGHT FOR THE INFLUENCERS WAS LISTENING TO
THE STORY OF SPITZ AND HISTORY OF CARVELA
THE INFLUENCERS WERE ALL INVITED TO A VIP SHOPPING
EXPERIENCE AT THE SPITZ V&A WATERFRONT & SANDTON CITY
STORES
A case study by Student Village 2016
TREATED TO CHAMPAGNE AND CANAPES, THE INFLUENCERS HAD
FREE REIGN TO PICK THEIR FAVOURITE PAIR OF CARVELAS
LIGHTS CAMERA ACTION
A case study by Student Village 2016
THE INFLUENCERS, WITH THE HELP OF A PROFESSIONAL PHOTOGRAPHER, GOT TO
CREATE THEIR OWN SPIN ON THEIR FAVOURITE CARVELAS
A case study by Student Village 2016
RESULTS
THE CAMPAIGN WAS A TREANDING TOPIC, COUNTRY WIDE, FOR ALL 3 DAYS OF THE CAMPAIGN
TOGETHER INFLUENCERS WHERE ABLE TO REACH:781,000 TWITTER ACCOUNTS515,000 FACEBOOK ACCOUNTS
THE INFLUENCERS WHERE ALSO ABLE TO GARNER OVER 28,300 LIKES ON INSTAGRAM!
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ [email protected]
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016
