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What the Colors of Your Brand Say About Your Business

BROUGHT TO YOU BY:

creative studiodezinegirl

lifestyle brand design

The most POWERFUL TOOL in branding is COLOR. Color can TRANSFORM a logo into the DESIRED emotional experience for your TARGET AUDIENCE.

USE IT WISELY.

It can attract your attention, or change your mood; it plays a major part on how we see or define things. Color has the power of persuasion.

COLOR MATTERS

©2014 dezinegirl creative studio

COLOR is the first thing a consumer will notice about your logo

80%Studies have shown that the

COLOR OF A PRODUCT influences up to

of a customer’s purchasing decision

Choosing the WRONG COLOR could cost your company in the long run.

COLOR SMART

©2014 dezinegirl creative studio

The Most-Used Colors of the World’s Top Brands:

13%use yellow

28%use black

29%use red

33%use blue

95% use only 1 or 2 colors 5% use more than 2 colors

COLOR TRENDS

©2014 dezinegirl creative studio

COLOR & BUSINESS

92% Believe color presents an IMAGE OF IMPRESSIVE QUALITY

90%Feel color can assist in ATTRACTING NEW CUSTOMERS

90%Believe customers REMEMBER PRESENTATIONS and DOCUMENTS better when color is used

©2014 dezinegirl creative studio

COLOR & BUSINESS

83% Believe color makes them appear MORE SUCCESSFUL

81%Think color gives them a COMPETITIVE EDGE

76%Believe that the use of color makes their business APPEAR LARGER to clients

©2014 dezinegirl creative studio

COLOR & MARKETING

76% Say the MOST IMPORTANT FACTOR when purchasing products is VISUAL APPEARANCE.

6% Look at the TEXTURE

1%Decide from the SMELL or SOUND

©2014 dezinegirl creative studio

COLOR & MARKETING

84% Say COLOR is the PRIMARY REASON they buy a particular product

Within

90seconds of initial viewing, people make a subconsciousjudgement about a person, environment, or product

Up to

90% of that assessment is based on color alone.

©2014 dezinegirl creative studio

COLOR & BRAND IDENTITYColor can increase a BRAND RECOGNITION by up to 80%.

This means that COLOR INFLUENCES how consumers VIEW THE PERSONALITY of the brand.

OUR BRAINS PREFER RECOGNIZABLE BRANDS, which makes color very important when creating a brand identity.

Consumers’ REACTION TO COLOR APPROPRIATENESS in relation to the product is FAR MORE IMPORTANT than the individual color itself.

©2014 dezinegirl creative studio

COLOR PREFERENCE

50%

Favorite colors regardless of age or gender:

choose COOL colors

Over42%blue

14%green 14%

purple

©2014 dezinegirl creative studio

25%choose WARM colors

Less than8%red

5%orange 3%

brown

COLOR PREFERENCEFavorite colors regardless of age or gender:

©2014 dezinegirl creative studio

10%choose NEUTRAL colors

A little over2%

white7%

black2%grey

COLOR PREFERENCEFavorite colors regardless of age or gender:

©2014 dezinegirl creative studio

Favorite colors of females [lighter softer palettes] :

23%purple

14%green

35%blue

COLOR PREFERENCE

©2014 dezinegirl creative studio

Favorite colors of males [bright, bold palettes] :

57%blue

9%black

14%green

COLOR PREFERENCE

©2014 dezinegirl creative studio

Choosing the right colors can help you BUILD BRAND AWARENESS AND RECOGNITION. Colors have meaning that changes moods and behaviors, IMPACTING HOW PEOPLE REACT TO A BRAND.

Every color elicits a different response from humans.

COLOR MEANINGS

©2014 dezinegirl creative studio

Every color elicits a different response from humans.

COLOR MEANINGS

YELLOWwarmth

optimism energyclarityfreshjoy

intellect caution friendly cheerful

stimulousalert

ORANGEcheerful friendly

confident health

youthful innovation creativity vibrance exoticactive

caution impulsive

REDexcitement

passionboldlove

angerurgency dangersafetydaring

strength courage

stimulating

PURPLEcreative

imaginative wisdom

royal mysterious

luxurymagic

passion spirituality

dignity fashion success

©2014 dezinegirl creative studio

Every color elicits a different response from humans.

COLOR MEANINGS

PINKtender

femininelove

caring compassion

beauty friendship sensitivity

sweetaffectionate

happygratitude

BLUEtrust

dependable strength

calmstablepowersmart

confidence integrity sincerity

sympathy harmony

TURQUOISEconcentration

claritycalmingcreativitysensitivity

healthcaringtrust

protectiontropicalserene

perceptive

GREENpeaceful health growth

environment envy

balance naturalmoneysafety

relaxation abundance

healing

©2014 dezinegirl creative studio

Every color elicits a different response from humans.

COLOR MEANINGS

BLACKboldrich

powerdeathevil

elegance mystery

sophistication formality

seductive conservative

modern

GOLDluxuryelite

prestigenoble

successfulidealisticelegancerefined

abundanceaffluencequality

prestige

SILVER/GRAYbalance neutral

calmsecurity stability authority maturity

coldscientific prestige

sullenhonorable

WHITEfreshness

cleanhope

goodness lightpurity

simplicity truth

minimalismwholenessperfectioninnocence

©2014 dezinegirl creative studio

A color can have very different meanings — it’s not the colors themselves that have a meaning, but that we have culturally assigned meanings to them. Color choices are critically important for the success of a brand or product. Choose wisely.

SOURCES

http://www.colorcom.com/research/why-color-matters

https://www.helpscout.net/blog/psychology-of-color/

http://www.sherwin-williams.com/homeowners/ask-sherwin-williams/education/color-basics/why-color-matters/

http://www.entrepreneur.com/article/232582

http://www.emeraldinsight.com/journals.htm?articleid=1558119&show=abstract

http://www.joehallock.com/edu/COM498/preferences.html

http://blog.kissmetrics.com/art-of-color-coordination/?wide=1

http://blog.kissmetrics.com/gender-and-color/

http://www.beautyandtips.com/fun/color-meaning-psychology-of-color-infographic/

http://www.brandingmagazine.com/2012/07/26/why-are-brand-colors-so-important/

http://www.squidoo.com/colormeaning

BROUGHT TO YOU BY:

pam@dezinegirlcreative.com | 858.925.6159 | www.dezinegirlcreative.com

creative studiodezinegirl

lifestyle brand design