YOUR MARKETING NEEDS ITTHE TOP TEN REASONS

W A I T… S L I D E - W H AT

Fonts must Slideshare is simply

for

Create the best possible tools and experience for exchanging knowledge and information.”

“

T H E M I S S I O N

Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the site draws more than 50 million visitors and a whopping three billions views per month.

Described by many as marketing’s Sleeping Giant. Here’s are ten reasons you should be making slideshare a mainstay in your marketing:

T H E S L E E P I N G G I A N T

Fish where the fish are. There are twice the amount of C-S u i t e e x e c u t i v e s u s i n g S l idesha re than Tw i t te r. Slideshare also drives five times the amount of traffic from business owners than Tw i t t e r , L i n k e d I n a n d Facebook. It’s one of the rare tools that works just as good, if not better for B2B marketers.

10. EFFECTIVENESS

Slideshare is an effective tool for driving traffic and leads to your business. The platform allows for you to create calls to action and even create lead generation forms that can connect with marketing automation software.

9. CALL TO ACTION

Content marketing is the current buzz. Slideshare is the peanut butter to content marketing’s jelly.

8. THOUGHT LEADERSHIP

Our brain processes images 60 times faster than text. Think of leveraging the likes of Instagram or Pinterest, but now having the ability to tell an entire story. That’s the power of Slideshare.

7. IT’S VISUAL

Unlike YouTube, you can continuously edit or update a presentation on Slideshare without losing your views.

6. ABILITY TO EDIT

Slideshare makes it easy to embed your presentation on any site using its embed code. After the third slide on slideshare, you can also embed links on each slide.

5. ABILITY TO SHARE

Slideshare gives you smart analytics. According to Peg Fitzpatrick at Canva, it allows you to:• Know where your views come from• View traffic sources, geographic details and more• Measure engagement for each upload• Know what's being downloaded, liked and shared !

4. DETAILED ANALYTICS

Purchased by LinkedIn, it’s stable and its only going to improve.

3. OWNED BY LINKEDIN

Text, images and… audio / video. Slideshare allows you to embed video and audio into a presentation.

2. ABILITY TO ADD VIDEO

FREE is a good four-letter word. In late August, Slideshare announced they would be making the PRO version free from now on. What do you get with the pro features? Detailed analytics, lead generation forms, ability to embed video and private uploads.

1. PREMIUM IS NOW FREE

A little something extra thrown in for good measure. Here’s a great tip from Vicki DeBlasi, “Keep your copy hard hitting and your story to the point.”

!

LAGNIAPPE - SHORTER IS BETTER

Optimum length is 19 slides with an average of 24 words per slide.

ABOUTTHE

AUTHOR I B E L I E V E T H E L O N G E S T A N D T H E H A R D E S T N I N E I N C H E S I N M A R K E T I N G I S T H E D I S TA N C E B E T W E E N T H E B R A I N A N D T H E H E A R T O F Y O U R C U S T O M E R . I A M L O O K I N G T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S O F T H E P R O S P E C T. !I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U L T U R E I S A N O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N . !M Y T R I L O G Y O F B O O K S A B O U T C U S T O M E R E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T A R E C A L L E D P U R P L E G O L D F I S H , G R E E N G O L D F I S H A N D G O L D E N G O L D F I S H . !!!!L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E

S TA N P H E L P S

K E Y N O T E S W O R K S H O P S C O N S U LT I N G

L I T T L E T H I N G S C A N M A K E T H E B I G G E S T D I F F E R E N C E

www.9inchmarketing.com stan@9inchmarketing.com

+1.919.360.4702