The way finders company profile

Quality whe you're out of ti e…



About Us

The Wayfinders is a full spectrum market research agency

offering field and consultancy services.

Our services are oriented to add value to clients business

and stakeholder relationship through focused market insights.

We currently run one of the integrated infrastructure, field set-

up in India, which delivers the fastest turn around time, while

ensuring impeccable quality in deliveries.

We pride ourselves on our quality control. This is borne out of

the fact that being a flat and integrated unit. We are able to

institute direct measures to guarantee zero errors.


Vision Statement

Quality when you are out of Time .

Mission Statement

“Be a solution driven service provider with outstanding expertise“

Key Enablers

Domain expertise across the entire value-chain of Marketing services

Technological Depth

Competitive service levels

Relationship commitment

Pro-active management of projects

Effective use of best practices and lessons learnt

Vision & Mission


Face to face Interviews

CAPI

Corporate Interviews & other B2B Interviews Mystery Shopper Interviews (Client & Competitor) & Audits Market observations (evaluation of vehicle and foot traffic, observation of

competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics)

In-house CATI setup that helps validate customer responses in real-time for superior quality and timely delivery

FGDs (Focus Group Discussions)

Desk Research

Our Expertise


Recruitments - We provide individual recruitments for IDI, F2F, FGD, CLT,

Online panels etc

Moderation - We have a pool of moderators to cater to clients specific requirements. Moderators possess due experience in areas like Consumer, Retail, Healthcare, Industrial, Automotive, Corporate, B2B, B2C, Ethnography, etc.

Transcription - for IDI, F2F, FGD

Multilingual Translation- We offer translation services in 65+ languages through native speakers for all the world major languages Interpretation - We have a resource of interpreters to cater to the clients need and cover all major languages

Content Analysis - We provide content analysis services so as to look for meaning and relationships with the data to lead to implications. It can also be considered a method to comprehend open end data.

Support Work


MARKET

RESEARCH

BIZ PLANNING

SERVICES

CRM

PROGRAM

DATABASE

MARKETING

QUALITATIVE

RESEARCH

QUANTITATIVE

RESEARCH

CATI

DEMAND

ESTIMATION

STUDIES

BUSINESS

PLANNING

FINANCIAL

MODELLING

CUSTOMER

SATISFACTION

STUDIES

CROSS SELLING

/UP SELLING

STUDIES

ALLIANCE

MARKETING

PROGRAMS

DATABASE

DIRECTORY

MANAGEMENT

DATABASE

MARKETING

LEAD

GENERATION

PROGRAM

ONLINE

RESEARCH

SALES &

PROMOTIONS

Service Portfolio


Problem

discovery

Problem definition

(statement of

research objectives)

Selection of

exploratory research

technique

Selection of

basic research

method

Experiment

Survey

Observation Secondary

Data Study Laboratory Field Interview Questionnaire

Selection of

exploratory research

technique Sampling

Probability Non-

probability

Collection of

data

(fieldwork)

Editing and

coding

data

Data

processing

Interpretation

of

findings

Report

Data

Gathering

Data

Processing

and

Analysis

Conclusions

and Report

Research Design

Problem Discovery

and Definition

Market Research Process Followed


QC Process Followed

Pre-Fieldwork

Fieldwork Post-Fieldwork

• Identifying of Interviewers

• Training of Interviewers

• Briefing of the questionnaires

• Mock interviews

• Accompaniments by FE & Fsup

(10%)

• Personal checks by FE & Fsup

(25%)

• Personal checks by QC FE (05%)

• Telematic checks (10%)

• Personal & Telematic

checks by QC team

(10%)


Chandigarh

Lucknow

Delhi

Jaipur

Ahmedabad

Patna

Pune Mumbai

Cochin

Bangalore

Chennai

Madurai

Hyderabad

Kolkatta

Gorakhpur

Ludhiana

Coimbatore

• Registered office in

Mumbai

• Partner offices in

Delhi, Bangalore &

Chennai

• Associate offices in

other locations

India Coverage


Local associates

NORTH EAST WEST SOUTH

New Delhi Kolkata Mumbai Bangalore

Lucknow Patna Ahmedabad Chennai

Amritsar Guwahati Surat Hyderabad

Ludhiana Bhuvneshwar Nagpur Kochi

Kanpur Raipur Indore Vizag

Pune


Industry Experience

Consumer Products

Construction

Automobiles

Real Estate

Advertising

Hospitality

Health Care

Oil and Gas

Office Automation Products

Textiles

Tourism


Thank you…!

www.thewayfinders.in

http://www.thewayfinders.in/