The Wilbert Group Capabilities

The Wilbert Group

What we do Who we are Our clients Case studies

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What we do

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Media Relations

We have unparalleled media relationships. Journalists call

us. We know how to pitch and we place stories in national,

local and trade media.

1) New York Times profile on Cooper Carry partner 2) Equifax’s Trey Loughran on CNN 3) CF Lane executive on cover of multifamily trade 4) Huffington Post piece on Camana Bay 5) Avalon grand opening in Atlanta Journal-Constitution 6) Fisher & Phillips partner on 11 Alive

Media Training

Mark Braykovich, former business editor of the Atlanta Journal-Constitution, leads our media training program.

We empower executives and spokespeople to make the most of media opportunities and avoid pitfalls.

Social Media and Digital Content

We empower our clients to tell their stories through strategic social media programs. We create

compelling content that engages the right audiences.

1) Storify 2) Blog for client Revenue Analytics 3) Interactive timeline for Mandarin Residences 4) Tweets for Hubzu

1!Wilbert Amplify

In addition to being the best at media relations, we have an industry leading program to amplify the impact of media hits.

We have created partnerships and best practices to promote traditional media hits on social channels.

Speaking Opportunities and

Thought Leadership

We position companies as industry leaders and their

executives as subject-matter experts. We do this through a variety of channels including

speaking opportunities, bylined articles and award submissions.

1) Avalon grand opening 2) Client speaking at National Association of Real Estate Editors (NAREE) 3) Clients on Bisnow panel.

Crisis Communications

When a client faces a crisis or controversial issue, we are there to help 24/7 — and we have done so for some of Atlanta's largest companies.

We ideally work with a client in advance to identify vulnerabilities, create plans for potential crises and put programs in

place to address issues before they erupt.

Who we are

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Meet the leadership team

Known for:

•  Strategic thinking; leader on digital content creation

Former:

•  Content strategist, The Coca-Cola Company

•  Reporter, Atlanta Journal-Constitution

•  Reporter, Atlanta Business Chronicle

Known for: •  Known for unparalleled media

relationships Former: •  SVP of Edelman •  Spokesman, The Home Depot •  Reporter, Atlanta Journal-

Constitution

Tony Wilbert Founding Principal of the Wilbert Group

Caroline Wilbert Managing Principal of the Wilbert Group

Meet the leadership team

Known for:

•  Expertise across real estate sectors

Former:

•  Led the marketing team at Atlanta Fine Homes Sotheby’s International Realty

•  Team member at Jackson Spalding (Atlanta PR firm)

Known for: •  Deep expertise in professional

services PR Former: •  SVP, Hellerman Baretz

Communications (PR focused on law firms/professional services)

•  PR lead, Troutman Sanders •  Business editor, Atlanta Journal-

Constitution

Mark Braykovich Vice President, Corporate & Professional Services Practice Group

Hadley Creekmuir Vice President, Real Estate Practice Group

Our clients

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Real Estate

Corporate and Professional Services

Case studies

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CASE STUDY: Sparks Grove

Situation: Marketing consulting firm Sparks Grove, a unit of North Highland Consulting, engaged The Wilbert Group to increase awareness about Sparks Grove and its branding expertise, creative excellence and technology savvy.


Strategy/Tactics: •  Build a PR program around Spring First, a volunteer service project in

which employees planted 50 trees in Atlanta’s historic Candler Park. •  Write bylined articles and arrange speaking opportunities to

showcase Sparks Grove’s thought leadership. •  Seek out opportunistic media opportunities – such as pitching

executives as expert sources for “news of the day.”


Results: In just three months, Wilbert placed Sparks Grove’s subject matter experts in outlets including Fast Company, the Atlanta Journal-Constitution and Atlanta Business Chronicle. The Fast Company story in particular yielded big returns; it was shared 42 times on Twitter, 5 times on Facebook and 30 times on LinkedIn. It also led to an invitation for Sparks Grove’s futurist to speak at Dig South. Numerous media, including CBS and Fox broadcast affiliates, covered the Spring First volunteer project. Finally, Wilbert secured speaking opportunities at Social Engagement Summit, Social Shake-up Conference and Creative Mornings.


CASE STUDY: Atlantic Station

Situation: In April 2014, North American Properties (NAP), a privately held, multi-regional real estate operating company, asked The Wilbert Group (Wilbert) to create a communications plan to promote the inaugural Restaurant Week for Atlantic Station, a 138-acre mixed-use community with a retail centerpiece.


Strategy/Tactics: Wilbert devised an all-inclusive PR strategy to highlight Atlantic Station as a destination for foodies, raise awareness of Atlantic Station’s restaurant offerings in the local market and generate media and social media coverage. Wilbert hosted a progressive dinner for media to preview three of the Restaurant Week menus. Wilbert identified and invited influential bloggers and journalists and encouraged them to post photos using the hashtag #ASFoodie on Facebook, Instagram and Twitter.


Results: The PR efforts generated 19 online blogs and articles in outlets such as The Atlanta-Journal Constitution, Zagat.com, Creative Loafing and Eater Atlanta, with a reach of more than 13 million unique monthly viewers. The executive chef of Meehan’s Public House did a live cooking demonstration on CBS Better Mornings Atlanta to promote Restaurant Week. In the month leading up to and including Restaurant Week, there were 415 mentions of Restaurant Week on Twitter, reaching more than 5.6 million users. On Facebook, there were 22 posts about Restaurant Week with 54 likes, reaching 155,761 users. On Instagram, there were 34 posts using the #ASFoodie hashtag, reaching 45,160 users.


CASE STUDY: Equifax

Situation: Equifax engaged The Wilbert Group to provide public relations support for its consumer division. The goals were to increase awareness about Equifax’s consumer products, including identity protection products, and to position Equifax as a thought leader in the consumer credit and identity protection spaces.

CASE STUDY: Equifax

Strategy/Tactics: •  Pitch stories about identity theft protection products by telling larger

trend stories on identity theft. •  Leverage existing consumer credit data in new ways to appeal to

journalists. Wilbert sliced the day by metro area, to provide a local hook for journalists in major markets.

•  Pitch Equifax executives as expert sources for “news of the day,” including breaking data breach stories.

CASE STUDY: Equifax

Results: Wilbert has consistently delivered top-tier media placements, including the following results: •  When Equifax launched a new family product that monitors the identities

of children, placements included CNN. •  Stories using Equifax’s local credit card data and subject matter experts

have appeared in The Chicago Tribune, Orlando Sentinel, Boston Herald, The Denver Post, The Sacramento Bee, The Atlanta Journal-Constitution, Detroit Free-Press, The Dallas Morning News and more.

•  When news broke about a Target data breach in December 2014, Wilbert pitched an Equifax subject matter expert to media. An Equifax expert was quoted in the Los Angeles Times, a story that was picked up by hundreds of outlets across the country.

CASE STUDY: Equifax

CASE STUDY: Cassidy Turley

Situation: Cassidy Turley, a national commercial real estate services firm, entered the Atlanta market in fall 2011 and sought to quickly establish itself as a community leader and a company working to make the metro area a better place to live and work.


Strategy/Tactics: The Wilbert Group (Wilbert) designed and executed a video series program, supporting passage of the TSPLOST initiative, which would have funded transportation projects to alleviate the traffic congestion plaguing metro Atlanta and threatening its future economic development. Each week during the two months leading up to the vote, Cassidy Turley released a two-minute video featuring an interview with a prominent Atlanta business or community leader to educate the public about the importance of the TSPLOST initiative. Interviewees included: former Atlanta Mayor Sam Massell; Clark Gore, then the head of Cassidy Turley’s Atlanta operations; Mark Toro, managing partner of North American Properties; Michael Paris, president of the Council for Quality Growth; and Jeff DuFresne, then the executive director of the Urban Land Institute in Atlantaa; and Atlanta Mayor Kasim Reed.


Results: The series increased traffic to the Cassidy Turley Atlanta website by more than 77 percent. During the program and for a period following it, visits to the Atlanta section of www.cassidyturley.com accounted for more than half of all website traffic. Bylined articles by Clark Gore detailing why the firm supported TSPLOST appeared on the Atlanta Business Chronicle and Saporta Report websites. Cassidy Turley quickly raised its profile in the Atlanta area and deepened its relationships with clients by demonstrating leadership on a critical issue. The program became a model for other Cassidy Turley programs throughout the country.


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