BUILDING BRAND

ADVOCATES

Three Steps To Building

Relationships and Loyalty

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1. FIND ADVOCATES

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Email Marketing

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Employees / Industry6

Are You Listening?

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CRM

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2. FEED ADVOCATES

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Insider Information10

Build RelationshipsI think I should be their (animal rights organizations) main audience: animal loving consumer!! Stop me from creating demand through, oh i dunno, education and facts. But they failed. Their facts were words backed up by other vegans. So I asked them to show me where those vegans got their information and it ended up being by …a vegetarian.

And so they have sent me straight into the arms of what they consider to be the enemy (i.e. farmers) to search for information with substance and fact and I found goodness and love and concern of welfare, in spite of slaughter. They lose. They really lose and I hope that that will be made plain to those of you who are giving us the gift of information.

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http://www.letstalkfarmanimals.ca/2015/01/08/the-highs-lows-of-week-one-on-farm365/

3. CHAMPION ADVOCATES

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rewards/gameification

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Celebrate them

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Recruit from them

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READY TO DO THIS!

• Starting out = Email and Social Media

• Next Level = Advocacy Program tied to

your CRM and Email Automation

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What did we learn today

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Advocacy Programs (Word of Mouth) is one of the

strongest forms of marketing.

Find, feed and champion your advocates to keep them

engaged.

Beginner level is email marketing and social media.

Advanced level involves brand advocacy software tied to

your CRM.

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JOIN OUR PROGRAM

• Sign up for MyDairy

Advocacy Program

at mydairy.dairy.org

• You’ll get insider

information on dairy

advocacy, learn

about marketing

campaigns, get into

the Dairy Hub and

media training.18