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Where to next?
615.320.9335 | NASHVILLE | ATLANTA
KEY POINTSWhere to Next?
01 The Current Landscape
How marketing has evolved?
02 Formula for Success
How do we keep up?
03 Case Studies
Who is doing it well?
THE CURRENT MARKETING LANDSCAPE
01
Marketing now moves at the speed of technology
THE FORMULA FOR KEEPING UP
02
11
Staying on Offense Parallel Relevance Where to Next? =+
FORMULA - Where to Next?
DEFENSIVEVS
OFFENSIVE
Mindset
SHARP CORNERSParallel Relevance
BRAND
SHARP CORNERSParallel Relevance
Brand
Consumer
SHARP CORNERSParallel Relevance
ConsumerBrand
Parallel Relevance (Your Brand’s Playground)
SHARP CORNERSParallel Relevance
17
Staying on Offense Parallel Relevance Where to Next? =+
FORMULA - Where to Next?
BRANDS DOING IT WELL
03
PARALLEL RELEVANCE
- Health on the go - Sustainability - Natural Ingredients
Case Study
Launch the new vegetable juices by connecting consumers to local produce in a simple and powerful way.they consume.
Key Takeaway
- Connect physical and the digital world - C0-creation forged an emotional bond with consumers - Parallel relevance: Natural Ingredients
Case Study
- Simple & Versatile - Secure - Fierce Advocate for You
PARALLEL RELEVANCECase Study
Increase both awareness and usage of their payment option on Airbnb among adventurous, tech forward, social individuals who wish they could spend more time with friends.
Key Takeaway
- Created a digital experience that facilitated a real world experience - Leveraged technology to create and solve an unmet need - They hit a trifecta of parallel relevance by choosing the right partner
Case Study
PARALLEL RELEVANCECase Study
- High Personal Touch - Convenient yet fashionable - E-Commerce Only
Provide a shopping experience for men who only shop 2x year and want the convenience of both in-store and e-commerce.
Key Takeaway
- Amplified an existing behavior pattern…men’s shopping - Prototype, prototype, prototype - Stayed strong: E-commerce only
Case Study
Where to next?!?!?!? » Focus on why you exist
» Be on the offensive
» Get comfortable with technology
» Intersect with the consumer’s lives
» Involve the consumer
