Top 10 Takeaways From #emslive

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    21-Oct-2014

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Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands. Check out our top 10 takeaways from #emsliveincluding an early look at new EventTrack2014 research unveiled during the conference.

Transcript

PowerPoint Presentation

Top 10 Takeaways

From #emslive

All image credits: Getty Images

What is

top-of-mind for EMS attendees?

Looking to use new ideas to update or upgrade existing event marketing & trade show campaigns

Trying to find new and better ways to combine live events with social media & tech

Interested in learning new measurement techniques for proving event marketing ROI

Trying to convert events from tactical to strategic

89%

79%

65%

47%

(Source: Event Marketer Magazine)

New research

shows positive

upswing for the

event industry:

(Source: Event Marketing Institute and Mosaic)

Industry is

Events are the #1 channel

for launching products

(Source: Event Marketing Institute and Mosaic)

Experiential

budgets are

funded directly

by corporate

(and not pulling from

other marketing buckets)

(Source: Event Marketing Institute and Mosaic)

Brands are

building

life-long

relationships

with great

experiences

(Source: Event Marketing Institute and Mosaic)

#1 Top 5 Event & Experiential Marketing Goals & Strategies

(Source: EventTrack 2014)

79% 78% 59%

52% 51%

#2 Perception Changes After Participating in Events & Experiences

(Source: EventTrack 2014)

70%

2013

2014

79%

More

Positive

More

Negative Same

2%

2%

23%

21%

#3 Event ROI Continues to Improve

(Source: EventTrack 2014)

2013 2014 CHANGE

1 to 1 return 6% 4% -2%

2 to 1 20% 18% -2%

3 to 1 16% 16% 0%

4 to 1 7% 10% 3%

5 to 1 5% 4% -1%

Greater than 5 to 1 7% 14% 7%

N/A 39% 34% -5%

29% 22%

#4 Measured Programs Get Funded Faster

(Source: EventTrack 2014)

2013

2014

71% 78%

YES NO

A higher percentage

of brands say theyre measuring their event &

experiential marketing

programs

Is every moment of

experience our

customer has at

our event providing

them with return on

investment of their time?

#5

Michael Trovalli, VP-Global Events, SAP

Every event has to be bigger and betteranything else isnt acceptable. Our expectations

continually increase.

#6

Rob Pace, Senior VP-Marketing and Events, HP

Engagement: keep it simple, authentic, and

relevant to the product

attributes.

#7

Victor Torregroza, Manager-Corporate Event Marketing, Intel

Rather than creating content for events, it is

more powerful to

create events FOR

content. Events now

serve as powerful content platforms!

#8

Matt Statman, CEO, Motive

Relevant storytelling #9

Marijke Maartense, Global Director-Marketing Communications, Philips Healthcare

starts with understanding

where customers are

on THEIR decision

journey.

Second screens are becoming a force of

disruption. But you have

to make sure it doesnt become a distraction

away from the experience itself.

#10

Scott Webb, VP, Web Audio Visual

Kristin Veach Chief Communications & Growth Strategist

About The Author

Connect with me!

@kristin_veach

/kristinveach