Larry Bodine, Esq.March 31, 2016

Top 10 Ways toConvert Website Visitors into New Clients

HOW Do I get New Clients?

Internet is top way consumers search for lawyers

• Your next client will visit your website on a smart phone

• More than 50% of all searches are on a mobile device

• Google only displays mobile-friendly websites

#1 Mobile-Friendly

NOT THIS

#1 Mobile-Friendly

• Big buttons

• Simple choices

• Click to call or email – no dialing or typing

Best technique to get on the first page of Google

The more you blog, the more leads and clients you will get.

#2 Frequent Blogging = More Leads & Clients

#2 Frequent Blogging

• Find topics with Google Alerts

• Report verdicts

• Hire a content writers

• New info gets ranked high in Google

#3 Online Reviews

90% of customers say buying decisions are influenced by online reviews - Dimensional Research, 2013

79% of consumers trust online reviews as much as personal recommendations – BrightLocal 2013

Hand out professionally printed review cards

With links to review pages

Email links to review sites To happy clients

Furnish list to all staff and lawyers

Make sure everyone understands the importance

Onboarding Process How did they find the

firm? Was it by an online review?

Request Reviews After a positive in-person

consultation or favorable settlement

#3 Online Reviews

#3 Online Reviews

Respond to all comments – good and bad

To help keep your overall ratings high

#4 Non-branded Informational Site

#4 Non-branded Informational Site

• YouTube has 1 billion+ users

• Every day people watch hundreds of millions of hours on YouTube and generate billions of views.

• The time spent watching videos on YouTube is up 60% over last year.

• YouTube is #2 Search Engine

• https://youtu.be/7ixUutEQKqc

#5 Video

#6 Infographics • Highly effective

• 90% of information sent to the brain is visual

• 40% of people respond better to an visual information than plain text.

d’Oliveira – Rhode Island - http://bit.ly/1XYmltP

#6 Infographics

• Find great examples on Pinterest

• Research to get 4-5 points of data and have a designer create a picture.

• Get info from government safety reports

#7 Twitter

• Free

• Tweet blog posts

• Report verdicts

• Appears in Google search results

#7 TwitterHow to grow:

• Thank people on Twitter who retweet you.

• Mention people by their @name in Tweets

• Retweet other people

2,632Followers

ZeroFollowers

#7 Twitter• Don’t sell

• Don’t spam

NOT THIS

#8 Offer a Free Download

#9 LinkedIn

• Free

• Join a group

• Add your comments

• Start a conversation

• Tailor for consumers or referring attorneys

• Nurture your relationships with Mailchimp or Infusionsoft

• Grow relationships, even when people aren’t actively making purchasing decisions 

• Higher search rankings

• More traffic to website

• More leads that you want

• More clients that you want

4 Results

Larry Bodine, Esq.March 31, 2016

These slides are on SlideShare at: