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Top Marketing Innovations/ Inventions/ Innovators

Top 3 Marketing Innovations

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Page 1: Top 3 Marketing Innovations

Top Marketing Innovations/ Inventions/ Innovators

Page 2: Top 3 Marketing Innovations

Historical (not listed in historical order)

Television

Radio

Page 3: Top 3 Marketing Innovations

Historical (not listed in historical order)

Television

Microprocessor

The Wheel

Radio

Page 4: Top 3 Marketing Innovations

Historical (not listed in historical order)

Television

Microprocessor

The Internet

The Wheel

Radio

Fire

Printing Press

Page 5: Top 3 Marketing Innovations

Technology & Tools

Twitter

LinkedIn

Page 6: Top 3 Marketing Innovations

Technology & Tools

Email

FSIs

Twitter

LinkedInSocial Media

Page 7: Top 3 Marketing Innovations

Technology & Tools

Spell Check

Online Advertising

Infomercials

Email

FSIs

Twitter

LinkedInSocial Media

Page 8: Top 3 Marketing Innovations

Market Modeling Related

Predictive Modeling/ Churn Modeling

Page 9: Top 3 Marketing Innovations

Marketing analytics

ROMI, MMM,

Agent-based

modeling

Predictive Modeling/ Churn Modeling

Page 10: Top 3 Marketing Innovations

Great Marketers

John Wanamaker

Page 11: Top 3 Marketing Innovations

Great Marketers

John Wanamaker

Julius Rosenwald

Page 12: Top 3 Marketing Innovations

Great Marketers

John Wanamaker

Steve Jobs

Julius Rosenwald

Page 13: Top 3 Marketing Innovations

Great MarketersGuy Kawasaki

John Wanamaker

Steve Jobs

Julius Rosenwald

Page 14: Top 3 Marketing Innovations

Great Marketers

Mark Cuban

Guy Kawasaki

John Wanamaker

Steve Jobs

Julius Rosenwald

Page 15: Top 3 Marketing Innovations

Marketing Concepts

Consumer Behavior

Retention

Customer Experience

Page 16: Top 3 Marketing Innovations

Marketing Concepts

Big Data

Consumer Behavior

Unique Selling

Proposition

Lead Nurturing

Strategy

Retention

Innovation

Art of Differentiation

Customer Experience

Listening

Page 17: Top 3 Marketing Innovations

Marketing Concepts

Big Data

Consumer Behavior

Unique Selling

Proposition

Lead Nurturing

Strategy

Retention

Innovation

SWOT AnalysisArt of Differentiation

Customer Experience

Listening

4 Ps

AIDA

Page 18: Top 3 Marketing Innovations

Final Thoughts

It’s great to see the diversity of

input on various marketing terms

and techniques. I also like the

historical references which make it

all possible. It is also a pretty good

list of different concepts that

marketers feel strongly about.

As for the top marketers, they represent

sources of great inspiration and ideas. To

stay abreast of hot new topics we should

be following their blogs (those that are

still with us) and other writings.

Thanks to everyone that provided

feedback. Let me know if you have any

other thoughts.

Page 19: Top 3 Marketing Innovations

ProRelevant.com

Guy R. Powell

Thank you

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