TOP GOOGLE TOOLS NEEDED BY EVERY MARKETERLeveraging Google for Marketing Campaigns

Google for Marketers

Digital Marketing Platforms Owned by Google■ Popular digital platforms

owned by Google include:■ Stream Advertising –

YouTube■ Audio Marketing – Google

Home■ Article Marketing – Blogger■ Content Curation and

Marketing – Google Docs and Google Sheets

■ Mobile Marketing – Google PageSpeed and Google Wallet

■ Social Media – Google Plus and Google Talk

Google for Marketing Statistics

■ Google has over 25 tools used by digital marketers around the world – advertising platforms, analytics tracking, SEO trackers, and content management tools

■ By November 2015, it was estimated that more than 30 million websites are currently using Google’s analytic platforms, including 52% of fortune 500 companies

Google for Marketing Statistics

■ By end of 2015, Google’s net ad revenue was approximately $51.81 billion

■ By March 2017, Google earned 77.8% of all US search ad revenues

■ Google’s share of the US search engine marketplace is currently over 67%

Key Digital Marketing Terms

■ Marketing Automation: Software which automates repetitive marketing functions such as emails, event invites, and social media accounts

■ Search Engine Monitoring (SEM): Monitoring your search engine rankings on various platforms across the web

Key Digital Marketing Terms

■ Digital Marketing: The marketing of products and services using digital channels

■ Search Engine Optimization (SEO): Increasing the visibility of a product or a service online with an aim of increasing traffic

Google AdWords for Advertising

Optimizing Ads Using Google AdWords

■ Users get to select and bid for key words

■ Once in the auction, the users maximum bid (CPC Bid) and quality score will determine their ad rank on the search page

■ You only get to pay when someone clicks on your ad

■ Payment Calculation: Ad rank of Ad below/Quality score + $0.01= your cost

Optimizing Ads Using Google AdWords

■ AdWords have been proven to increase the search engine (SEO) rankings of several websites

■ Most enterprises gain at least twice for every $1 spent on AdWords

■ Alternatively, businesses can purchase placements whenever AdSense publishers make ad space available

Google Webmaster Search ConsoleA platform that allows site owners and webmasters to check their site indexes, key word rankings, and optimize site visibility. Other benefits include

■ Great tools for tracking down site malware

■ Site configuration and sitemap testing for internal pages

■ Editing of site links

■ Search queries downloadable reports

Google Trends for Market Research■ Powered by Google search and

portrays how often a search term is entered relative to the search volume (trending data)

■ Compare search volumes between website pages and links

■ Powerful market research and consumer data insights tool

■ Breakdown of data geographically

■ Available in several languages including Chinese

Track Traffic Using Google AnalyticsAnalyze data sets to derive useful information

Track website visitors and their behavior

Segment and derive geographical information

Why Google Analytics?■ 100% free platform

■ Track organic, referral, social, paid, and email traffic using Google Analytics

■ Program platform to suite business needs

■ Extract and download powerful business reports used to design business strategies

■ Integrate add-ons such as tag assistant and table booster

■ Integration with statistical and surveying tools such as 4Q Survey

Why Google Analytics?

■ Training and certification tools available e.g. Google Analytics certificate

■ Huge consultant network across the globe

■ Marketing budget allocations

■ Target audience market research

■ Content and website analysis

■ Set, implement, and monitor business goals

Content Curation Tools by Google■ Google Reader: The platform

allows users to views, edit, and organize all their RSS feed into one place

■ Google Docs: Collaborate, store, and share with authorized persons, documents, presentations, and spreadsheets

■ Google Translator: Translate content from one language to another and use auto-translate features

Other Tools by Google

■ Google Insights: It is used for competitive intelligence analysis and is currently merged into Google Trends

■ Google Alerts: The feature helps users stay on top of news by providing regular updates, tailor-made according to user preferences and is also viewable on RSS Reader

■ Picasa: View, edit, and save photographs through the Picasa Cloud

■ Display Planner: Assists AdWords users to plan display campaigns to specific target markets customized to match their enterprise strategies

More Information

■ Feel free to contact us on http://www.extentia.com/contact-us

■ Write to inquiries(at)extentia.com orcall +91 20 6728 5200 (India)/+1-408-627-4094 (United States)