Top updates q2 2015 namer

Top Sponsored Updates Q2 2015

Top sponsored updates for North America were targeted to US/Canada, served at least 25,000 impressions, and are ranked by engagement rate. Engagement rate

includes clicks + social actions.

Methodology

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Top 5 Sponsored Updates in North America

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Top Updates- Q2 2015

What makes it engaging?

Stands out from the rest of the news feed by using a casual tone and incorporating a meme

Uses a short-form article format for easy engagement

Uses the intro copy to deliver an upbeat message as a hook

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Provides a lot of upfront value with the use of statistics in the intro copy and an infographic for visual engagement

These tactics are effective ways to tease out longer content like survey results or a research report

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The post optimizes mobile engagement by eliminating the intro copy

Taps into a very broad desire to be more successful: the main reason professionals use LinkedIn. The message is appropriate to the platform

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Niche content finds a place on LinkedIn with the use of an effective targeting strategy

The image adds context to the post

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It keeps content social by using human stories and peer learning

The intro copy is concise and clear and adds to the image and title

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Education

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Top EDU Updates- Q2 2015


Provides career insights in addition to a call-to-action to take advantage of them

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Large-format images take up more in-feed real estate and provide a visual hook

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Uses a well-known persona

Taps into the desire of professionals to continuously learn and improve

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Uses a familiar pros-and-cons formatto present useful information in an easy-to-digest way

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The program reaches a broad target of aspiring executives

Leadership is always a top content topic on LinkedIn

Using first-person language keeps the tone social

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Technology

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Top Tech Updates- Q2 2015


Stands out from the rest of the news feed by using a casual tone and incorporating a meme

Uses a short-form article format for easy engagement

Uses the intro copy to deliver an upbeat message as a hook

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Provides a lot of upfront value with the use of statistics in the intro copy and an infographic for visual engagement

These tactics are effective ways to tease out longer content like survey results or a research report

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Finding relevancy with targeting, and speaking in the language if your audience, are two core best practices

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Professionals come to LinkedIn to glean insights into industry trends.

Because of the forward-looking nature of the article, using a question in the intro copy encourages open dialogue and comments, earning more viral impressions

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Mixing up your content tone and format with a little humor makes the content more relatable, and stands out from the more straightforward tone often found in a professional content feed

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Financial Services

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Top Finance Updates- Q2 2015


The post optimizes mobile engagement by eliminating the intro copy

Taps into a very broad desire to be more successful: the main reason professionals use LinkedIn. The message is appropriate to the platform

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Use of a compelling stat created intrigue and urgency amongst a broad professionals investing in future retirement

The infographic is clear and easy to understand, even on a small screen, optimizing mobile engagement

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The use of an in-feed video player keeps content engagement on-site, reducing bounce rates experienced by slow external page loads

Addresses a common pain point amongst the target audience

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The intro copy is short and effective, adding a little value and providing a clear call-to-action

The topic is broad enough to appeal to a wide audience, so micro-targeting on a post like this is not necessary and can limit reach and impact

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“State of the industry” or “future of the industry” reports have a natural home on LinkedIn, where members are looking to stay informed and maintain career knowledge

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Business Services

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Top Business Updates- Q2 2015


The article illustrates how training can turn a challenge into an opportunity

Posing a question as a simple challenge provides intrigue

The introduction of humor into the comments encourages additional participation

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Identifies a big gap between need and resource

Uses urgent language- “critical” and “extreme” to hook the reader in

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Career advancement and job placement are still common use cases for professionals on LinkedIn. Paying to promote a job fair or opening is an efficient practice, and geo-targeting keeps the relevancy high

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A large, colorful image draws attention in a scrolling news feed

The question posed sparks the imagination around personal use cases for business technology, tapping into the audience’s desire for inspiration

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Introduces a new term into an existing dialogue

Uses the popular list format to provide short-form insights

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Marketing

Top updates q2 2015 namer