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TOYOTA LET'S GO PLACES

Toyota - "Moving Forward, and Forward, and Forward."

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TOYOTALET'SGOPLACES

INITIALLY IT'S DESIGNSTOOK INSPIRATION

FROM CLASSICAL CARSOF THOSE TIMES.

S O W H A T M A K E S I T U N I Q U E ?

A BRAND PORTFOLIO

 QUALITY,DURABILITY AND RELIABILITY

RELEVANT DESIGNS WITHINSIGHT

ON CONCEPT INNOVATIONS

C O N T E N TM A R K E T E R S

W H A T D I F F E R E N T I A T E S T H E B E S T

F R O M T H E R E S T

MOREOVER...

P R O D U C T L I N ET A R G E T I N G

D I F F E R E N T S E G M E N T S

SCION FOR YOUNG ADULTSAND LOW-END MARKET

MID RANGE BRANDS LIKE COROLLA AND CAMRY

LEXUS TARGETINGHIGH-END CUSTOMERS

"The Relentless Pursuit of Perfection"

LANDCRUISER

PRIUS

VAN ESQUIRE

OTHER MODELSFOR DIFFERENT SEGMENTS

Hybridelectric-gasoline version

Communication Channels

TRADITIONAL - PRINT ADS, TV ADS

ONLINE  - FACEBOOK, TWITTER,YOUTUBE CHANNEL, BLOGS

AND PINTEREST

S E C R E T B E H I N DB E I N G T H E W O R L D ' S L A R G E S T

C A R M A K E R

Waste Reduction

Value CreatingOrganization

Integrated Supply Chain

Enhanced C

ustomer V

alue

Lean Design

Process Control

SynchroniseFlow

LEAN MANUFACTURING AND CONTINUOUS IMPROVEMENT

INTEGRATEDASSEMBLY PLANTS

OFFERS PEACE OF 

MIND 

UNEXPECTEDCRISIS

YET...

SO WHAT MAKES IT UNIQUE?

SECRET BEHINDBEING THE WORLD'S LARGEST

CAR MAKERCommunication Channels

PRODUCT LINETARGETING

DIFFERENT SEGMENTS

SUMMARY

DISCLAIMERTHIS WAS CREATED BY PRANJAL SINGH, IITD,

DURING A MARKETING INTERNSHIP UNDER

PROF. SAMEER MATHUR, IIM LUCKNOW.