PowerPoint Presentation

TOYOTA`S MARKETING EXCELLENCE

Toyota is the master of Lean manufacturingRelentless innovationContinuous improvement

Different People Have Different Perceptions

After listening to various customers and their wants

Toyota builds cars their customers wish for anddesigns each product precisely and with care

Then it takes

And continuously innovates

Toyota`s advertising campaign varies with countries

Dealerships offer WHITE GLOVE TREATMENT, although Toyota understands each country defines PERFECTION differently!

TOYOTA OFFERS A FULL LINE OF CARS-

FAMILY SEDANSSPORT UTILITY VEHICLES TRUCKSMINIVANS

TOYOTA IS INTEGRATING ITS ASSEMBLY PLANTS AROUND THE WORLD

INTO A SINGLE GIANT NETWORK

In `06 Toyota earned over $11 billion

In `07 it edged past General Motors

In `08 it manufactured 9.2 million vehicles

`s automobiles have consistently ranked high in Quality & Reliability

Toyota`s cars suffered from various technical glitches and it affected many of its brands

IN `09 AND `10 FACED A MASSIVE RECALL OF OVER 8 MILLION IF ITS VEHICLES

Hoping to bring consumers back to the Toyota brand,the companyoffered incentives

Even after hard times, Toyota is COMFORTED by the fact that it is still leads the automobile industry worldwide

Toyota`s mastery is at lean manufacturing and relentless innovationToyota listens to its customers and build the cars they wantIt is successful `cause takes feedback and continuously innovatesIt`s advertising campaign varies with countries but overall communication remains the same Toyota offers a various line of cars and has various dealershipsIt`s integrating its assembly plants into a single giant networkIt was highly successful in `06-`08 but suffered losses in `09-`10The company offered incentives to bring back customersIt is still the leader in lean manufacturing and eco-friendly technologies

SUMMARY

Created by Pariichay Limbodia, IIT Bombay, during a marketing internship by Prof. Sammer Mathur, IIM LucknowDISCLAIMER