Traditional Vs. Online Marketing

The Real Value Of Your

Online Marketing Efforts

Here’s a long standing

debate among online

marketers…

Is Digital The New Normal?

The Two SidesTraditional

Includes print media (newspaper and magazine ads, newsletters, brochures and

other printed material)Broadcast media (such as TV and radio ads)

Direct mail (including fliers, post cards, catalogs)

Telemarketing

Digital

Includes marketing efforts anchored on electronic devices such as--

WebsitesSocial networking sites

Content marketingBanner adsGoogle ads

Video marketing

Proven techniques with high success rateLong-standing initiatives that the public

already understandsMetrics for measuring success

Cost-efficient methods of marketingUnprecedented audience reach

Allows direct response from intended audience

Do You Need To Have Both?

NO…

You Need To Do What Is Most Effective For Your Business

What Does This Mean?

• Choosing the medium that is more cost-effective

• Picking a strategy that has a better reach

• Using a platform that gives you a tangible, direct response

Things To Consider When Deciding Whether You You Should Use

Traditional Or Digital Marketing

Cost

• Digital marketing wins this one, hands down.

• Reach thousands with just a single post online.

• But don’t be too quick to dismiss what traditional media can do in support of your digital efforts!

• Traditional marketing that pulls focus to your online initiatives can be a great way to expand exposure.

Messaging

• Digital platforms enables you to build meaningful connections with your audience.

• Depending on who you want to speak to, you can tailor-fit your marketing efforts accordingly

- If you’re targeting an older audience, you can use a mix of traditional and digital channels

- If you’re targeting the Millennial generation, it’s better to focus all your resources on digital platforms

Metrics

• Digital campaigns makes it easier to track and measure specific goals for your marketing efforts

- Measure your site traffic- Gauge the level of engagement your

audience has on your social networks- Count the people visiting your blog

• This is in stark contrast to traditional marketing where it’s harder to track your marketing’s performance

Accessibility• The arrival of smartphones and the accessibility it

offers has reshaped the way audience consumes media:

- 4 our 5 mobile phone users use it to shop online- People will check their social networks on their

smartphones rather than their desktops- 3 out of 5 mobile users pay attention to mobile ads- People spend nearly 2 hours on their smartphone every

day

• Mobile is now the leading medium around the world—and digital strategies can easily be a part of this growing platform.

Digital marketing gives businesses direct response for their efforts, even with limited budget.

But it’s also important to find the right balance between digital and traditional methods.

Your Seriously Simple Marketing Hack

1. Take stock of all your online properties—do you have a website? A Facebook account? Linkedin? Twitter? YouTube?

2. Consider something from traditional marketing that will complement your business—flyers or posters work well for small businesses.

3. As part of the copy, add your website address or social network sites as your call to action.

For More Information Visit:

www.SeriouslySimpleMarketing.com