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BUSINESS@AnnmarieHanlon
TWEETING FOR
#socialmedia#Headzupbusiness
@AnnmarieHanlon
15th JANUARY 2009TWITTER BECAME THE BREAKING #NEWS CHANNEL
@AnnmarieHanlon
ALL JOURNALISTS ARE ON TWITTER
@AnnmarieHanlon
HOW TO USE IT
LEARN CUSTOMER SERVICE
ASK QUESTIONS, FIND PEOPLE AT CONFERENCES, FIND THINGS,
JOIN INTO CONVERSATIONS
ESSENTIALS OF WORKING WITH TWITTER
@AnnmarieHanlon
YOUR PURPOSE
What’s your brand voice?Personal or professional?
Funny or serious?Objective or opinionated?
What’s your subject?Hobbies, interests, experience, expertise
@AnnmarieHanlon
YOUR PROFILE
• Relevant image (you or a logo)
• Change the banners
• You CAN change the bio!
• Include a suitable landing page
• One hashtag – or two
• And keywords
HOW AND WHERE TWITTER WORKS FOR LEADS
@AnnmarieHanlon
IT WORKS BEST IF
• It’s an offer
• Or free
• It’s time-limited
• There is a trial option
• It includes rich media
@AnnmarieHanlon
FOCUS ON A RELEVANT HASHTAG
• Look at the bigger picture – check tagboard
• Listen to conversations - Hootsuite
• Offer help and advice
• Share tips on the subject
• Post latest news on the subject
• Curate findings from reports
• Use connected hashtags - see hashtagify.me
@AnnmarieHanlon
4MK512MARKETING
DERBYUNI
SOCIALMEDIA
MARKETINGFUN
DIGITAL MARKETING
SOCIAL MEDIA
MARKETING
MARKETING DIGITAL
MARKETINGMURDERS
FLEXIBLEAPPROACHABLE
LEARNING
hashtagify.me
@AnnmarieHanlon
FOCUS ON AN EVENT
• Use the event hashtag to find others attending
• Follow those of interest
• Meet up in breaks
• Share photos; organisers and speakers ALWAYS RT ☺
• Use Moments to create summaries after sessions (use the hashtag)
MOMENTS
@AnnmarieHanlon
FOCUS ON A LOCATION
• Follow others in the location• Use the ‘PlaceHour’ Twitter
group• Share relevant images of the
location• Post details of upcoming news
events• Ask questions for services in the
area• Use twitter.com/search-home
to see what’s happening in your sector
TAKE THE OFFLINE ONLINE
PROVIDE STUFF
@AnnmarieHanlon
FOCUS ONA SUBJECT
• Share tips related to the subject
• Provide selected highlights from a conference or event about the subject
• Post original thoughts on the subject
• Explore similar subjects
• Build lists of experts
TRIALS (FOR FREE)
@AnnmarieHanlon
ALWAYS LINK BACK
To your website or blog, for more information
Use landing pages to collect data
Take the Twitter conversation to your database
Link to a tool like mailchimp
THE BASICS OFTWITTER ADS
@AnnmarieHanlon
TWITTER AD CAMPAIGNS
@AnnmarieHanlon
TWITTER CARDS SUMMARY CARD WITH LARGE IMAGE
Text (tweet 140 characters)
Headline 70 chars max
Web address
CTA
Image 800x320 pixels
@AnnmarieHanlon
COMPLEX =CARTOON IT
PROMOTESUCCESSFUL TWEETS
PITFALLS TO AVOID
@AnnmarieHanlon
Messy images, big text overlay, words we don’t search for, jumping
on bandwagons…
@AnnmarieHanlon
WE DON’T LIKE
• Too many sales messages
• Too many hashtags
• Generic banal comments (how are you today?)
• Retweeting yourself
• Auto responders!
INTEGRATING TWITTER INTO YOUR SALES PLAN
@AnnmarieHanlon
WHO ARE YOUR POTENTIAL CUSTOMERS?
Look at existing customers•Add to a private list
•Who do they follow?
USE TWITTER AS A SALES TOOL
• Identify opportunities• Have ready-to-go advice to
share• Follow• Ask if they found a solution
Research prospects •Follow them
•Add to list
•Check out who they follow
•Explore what they talk about
@AnnmarieHanlon
Publish your Twitter ID on all marketing collateral
Use 1 photo for all your profiles
If you want to be re-tweeted…
Repurpose your content
Create a content calendar
INTEGRATE AND PLAN
Follow me on Twitter @AnnmarieHanlon
THANK YOU!
Follow me on LinkedIn uk.linkedin.com/in/annmariehanlon