Week #4: Twitter~ Tweet that Passion

with Shannon Bowen-Kelsickwww.sbkelsick.com

@sbkelsick

Twitter Statistics and Users

• Twitter's fastest growing demographic is 55 to 64 year-olds (1)

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Twitter Handle & Profile

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Composition of a Tweet

• 140 Chars• Hashtags• Links• Pictures• Replies• Mentions• Retweets

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140 Chars

• Tweets with less than 100 characters get 17 percent more engagement (1) *

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#hashtags

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• Tweets with hashtags get two times more engagement (1)

#hashtag examples

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• Used at events, example #smbyyc• Used around topics, example #yyccc• Used for topics of interest #design• Can be combined #yyc #design

Links

• Tweets that include links are 86 percent more likely to be retweeted (1)

• Bitly- Helps you track how many people click through on links

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Pictures

• Tweets with image links get 2 times the engagement rate of those without (1)

• Photo Tools/Apps– InstaCollage App– PixlrExpress+

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Replies

• When to reply– Thanking users for Retweeting– Answering questions– Building relationships– Getting noticed

• Using the “ . “ in replies

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Mentions

• To converse with someone, ensuring they see the Tweet

• Supporting others, sharing their work • Network building• Asking questions

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Retweets

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Examples of Good Tweets

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Examples of Bad Tweets

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When to Tweet

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• The most Twitter users are using the tool at noon and 6pm

• Tweeting for clickthroughs• For the 8am to 9am workday start• Between 1pm and 3pm• And directly after dinnertime (6 to 7pm) (for clickthroughs)

• Tweeting for Retweets:• Just before 6pm

Search Twitter

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• Gary Vaynerchuk on Twitter Search: http://www.inc.com/gary-vaynerchuk-allison-fass/inc-live-incredible-power-of-twitter-search.html

• Twitter Advanced Search: https://twitter.com/search-advanced

Lists & Members

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• Go to www.twitter.com/sbkelsick for demo

When You Make a Mistake

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Tools to Make Tweeting Easier

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Tweet On. with Shannon Bowen-Kelsick

www.sbkelsick.com@sbkelsick

references

• (1) - Article from http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html

• Twitter Users and Penetration in Canada http://www.itbusiness.ca/news/canada-becoming-one-of-worlds-top-twitter-strongholds-emarketer-finds/49190

• @TheThryll tweet: http://funnytweeter.com/• http://blog.bufferapp.com/the-4-most-accurate-ways-to-find-

your-best-time-to-tweet (Twitter graphs and charts)

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