Hello.

UI Cooking Club James Hezekiah

Swastika Rahmadani

A cooking community specially designed for UI fellow foodies who who love to talk, practice and discuss about food and cooking.

“Hah, Emang ada?!”

PROBLEM

Low Awareness

Gain Awareness

OBJECTIVE

Recruit New Member

“Suka masak,

Tapi takut Masak.”

INSIGHT

ANYONE CAN

COOK

BIG IDEA

“Cooking is a matter of bravery and

fun.

KEY MESSAGE

1. AWARENESS a.  PR b.  Advertising c.  Social Media 2. INTEREST •  Personal Selling •  Sales Promotion •  Product Demo •  Direct Marketing

3. SEARCH •  Social Media •  Website

4. ACTION •  Join UI Cooking

Club 5. MAINTAIN •  Social Media •  Website •  Vlog 6. SHARE •  Social Media

STRATEGIES

AWARENESS

PR Ad

Social Media

STAKEHOLDER BEM Himpunan Media Kampus

(Pihak ke-3) Penghubung UICC dengan mahasiswa

PUBLIC RELATIONS

à To increase awareness & provide information

Written Materials Press Release

Gift Box Brownies

PR TOOLS

AD (POSTER)

Where: Meja di kantin fakultas.

PRE-TEST

SOCIAL MEDIA à To increase awareness

and get people talking

#FellowFoodies

@UICookingClub: “Foodies, siapa sih temen kamu yang suka masak? Yuk, mention dengan hashtag” #FellowFoodies dan mention @UICookingClub @UIUpdate: Tweeps, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub @IKMI: Ikmiers, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub

@StellaCyin: Gilak! Temen gue si @Celenk kemaren abis bikin cake pops mirip buah naga! #FellowFoodies @UICookingClub @BluddyHolly: Kalo mention diri sendiri? RT @UIUpdate: Tweeps, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub @Tanzhy: Temen gue si @Syellah jago banget bikin martabak mi. Top markotop! #FellowFoodies @UICookingClub

PRE-TEST

INTEREST

Personal Selling

Sales Promotion

Product Demo

Direct Marketing

PERSONAL SELLING Where: Display UKM mahasiswa baru UI

Free Tester Flyer Coupon

SALES PROMOTION Discount Coupon à To get the attention of the passers by à To stimulate sales

PRODUCT DEMONSTRATION Where: booth di Display UKM

Freshly-baked goods & refreshing drinks •  Beng-Beng Cupcakes – 20 •  Nutella Brownies - 20 •  Fruit Punch – 20

Kupon bisa dipakai di sini

Experience  

Pick your favorite

cupcakes

Decorate Enjoy & Smile!

Nama Jurusan E-mail Telepon Interest

Database  

DIRECT MARKETING à To build more personal relationship through

E-Mail

SEARCH

Twitter

Website

WEBSITE  TESTI  1    

WEBSITE  TESTI  2  

ACTION

Join!

MAINTAIN

Twitter Youtube

Website

Offline Activity Sharing Session Theory Class Fun Cooking Class

TWITTER

Daily Theme Senin : Asian Selasa : Western Rabu : Meat Kamis : Dessert Jumat : Healthy

YOUTUBE Made-by-request video recipe.

Offline Activity Sharing Session Theory Class Fun Cooking Class

SHARE Social Media

@BluddyHolly: Ah, finally gue bisa bikin steak super yummy! #BraveToCook. Thanks @UICookingClub  

Merry Cooking