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Product Mix is one of the great and most important concept in Marketing. every company has different product lines and each product line has product length and depth. We took UB group as example to explain product mix concept clearly.
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PRODUCT MANAGEMENT
BY:Puneet Amin, MBA3, 1345Avinash Chennuri , CMBA2, 1330
PRODUCT MIX
UB GROUP SPIRITSSCOTCH VODKA AND GIN WHISKY
• BLACK DOG Black reserve Aged 12 Years Aged 18 Years Aged 21 Years
• DALMORE Aged 12 Years Aged 15 Years Aged 18 Years Gran Reserva King Alexander III
• JURA Aged 10 Years Aged 16 Years Superstition
• WHYTE & MACKAY The Thirteen Old Luxury Supreme Special
• PINKY• ROMANOV
Premium Orange Lemon Apple
• VLADIVAR Premium Orange Lemon Apple
• WHITE MISCHIEF Ultra Pure Strawberry+Gi
nseng Mango+Mint Green
Apple+Cinnamon
• ANTIQUITY Blue Rare
• BAGPIPER Bagpiper Bagpiper Gold
• Mc DOWELL’S No. 1• Mc DOWELL’S No. 1
PLATINUM• ROYAL CHALLENGE• SIGNATURE
Rare Aged Premium Grain
• DSP BLACK
WINES BEERS
• BOUVET LADUBAY• FOUR SEASONS• KINGFISHER BOHEMIA
Pinotage Chenin Blanc Pinotage Rose
• KINGFISHER Strong Premium Draught Ultra Blue Red Strong Fresh Ice Beer Bohemia
• ZINGARO strong beer
• LONDON PILSNER• UB EXPORT
Strong• KALYANI BLACK LABEL
Strong• BULLET• CHARGER• MARCO POLO• GURU STRONG
RUM BRANDY
• Mc DOWELL’s VSOP
• CELEBRATION RUM
THANK YOU