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PRODUCT MANAGEMENT BY: Puneet Amin, MBA3, 1345 Avinash Chennuri , CMBA2, 1330 PRODUCT MIX

United Breweries Product Mix

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Product Mix is one of the great and most important concept in Marketing. every company has different product lines and each product line has product length and depth. We took UB group as example to explain product mix concept clearly.

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Page 1: United Breweries Product Mix

PRODUCT MANAGEMENT

BY:Puneet Amin, MBA3, 1345Avinash Chennuri , CMBA2, 1330

PRODUCT MIX

Page 2: United Breweries Product Mix

UB GROUP SPIRITSSCOTCH VODKA AND GIN WHISKY

• BLACK DOG Black reserve Aged 12 Years Aged 18 Years Aged 21 Years

• DALMORE Aged 12 Years Aged 15 Years Aged 18 Years Gran Reserva King Alexander III

• JURA Aged 10 Years Aged 16 Years Superstition

• WHYTE & MACKAY The Thirteen Old Luxury Supreme Special

• PINKY• ROMANOV

Premium Orange Lemon Apple

• VLADIVAR Premium Orange Lemon Apple

• WHITE MISCHIEF Ultra Pure Strawberry+Gi

nseng Mango+Mint Green

Apple+Cinnamon

• ANTIQUITY Blue Rare

• BAGPIPER Bagpiper Bagpiper Gold

• Mc DOWELL’S No. 1• Mc DOWELL’S No. 1

PLATINUM• ROYAL CHALLENGE• SIGNATURE

Rare Aged Premium Grain

• DSP BLACK

Page 3: United Breweries Product Mix

WINES BEERS

• BOUVET LADUBAY• FOUR SEASONS• KINGFISHER BOHEMIA

Pinotage Chenin Blanc Pinotage Rose

• KINGFISHER Strong Premium Draught Ultra Blue Red Strong Fresh Ice Beer Bohemia

• ZINGARO strong beer

• LONDON PILSNER• UB EXPORT

Strong• KALYANI BLACK LABEL

Strong• BULLET• CHARGER• MARCO POLO• GURU STRONG

RUM BRANDY

• Mc DOWELL’s VSOP

• CELEBRATION RUM

Page 4: United Breweries Product Mix

THANK YOU