Unleashing the Hero Data

About Me

Gary Viray

Founder, Propelrr & Search Opt Media www.propelrr.com | www.searchoptmedia.com

Goals

Provide Stats Models in your SEO Monitoring Activities Encourage a Data-driven Mindset among SEOs

Answer the Questions

How many quality links do I need to beat the competitor? Is my link distribution normal? Am I prone to Penguin Dampening Algorithm? How many months will I see significant results? Is my organic traffic getting traction for real?

Have a Chance to Educate your Boss/Client

Excel Tip Go to Options > Add-ins > Analysis ToolPak

Map Out Your Link Acquisitions (DA/PA)

Apply Chi-Square Test

Use 0.05 probability level as critical value

Commercial Anchor Texts

Brand Anchor Texts

Picture of A Penalty Stricken Client

Nuisance

Mean, SD, Upper & Lower Limits

Remove the Outliers

Use Moving Average

Use Moving Average

3 Data points 7-day graph reacts to almost every major change 30-day graph requires more time to change direction

Rule of Thumb (Intersection)

At the intersection of the two lines, major change in traffic will occur.

Use Moving Average

To know when to panic or not.

Use Moving Average

Forecasting

Your not-so-secret Crystal Ball

Forecasting

Trend line

Do you remember, y = mx + b?

Trend line

Trend line

We are 42% confident that every other day that passes by, our number of visitors increases with one new visitor.

Learn more about

Standard Deviation

Regression

Customer Lifetime Value

Other Statistical Analysis

Key Takeaways

It is imperative to know Statistical Analysis.

Key Takeaways

Data-driven Mindset is your Ingredient to SEO Success.

Key Takeaways

Google Analytics Default Metrics are not Enough.

Key Takeaways

Ask that never ending WHY?

#MagingMakulit

Key Takeaways

EXCEL is your best friend.

Let’s Keep in Touch

@garyshack www.propelrr.com www.searchoptmedia.com www.garyviray.com

Credits

propelrr.com moz.com bandai.com Big Hero 6 Lia Anika