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Using LinkedIn groups to get more leads for your firmLearn how to use your contacts to build your LinkedIn group quickly to a sizable level.
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Group Invitations
Profile Types &
3 Basic LinkedIn Profiles
Company Pages
Individual Pages• Intended for Personal Promotion• Can include expertise, whitepapers, videos and more• The personal profile itself remains fairly static, but you can individually share
items on the newsfeed and participate in groups.
• Intended for Company Promotion• Like the personal profile, contains contact information and other pertinent facts about the company itself• Can very very promotional and include sales items and other proprietary types of messages.
Groups
• Intended to be more community focused and centered around a topic• Best groups may be owned by a company, but aren’t promotional in nature• Groups have the best ability to recruit new members based on personal networks and email distribution lists.
Individual Profile Pages
Name & Title
Work Experience
Elevator Pitch“Don’t Sound
too Resumeish”
Who has viewedyour profile
Company Profile Pages
Name
LinkedIn AnalyticsPackage
Company Description URL & Contact Info
Example of a Company Post
Group Pages
Name
LinkedIn Discussions, and Management
Platform
Example of a group post
Simple Sharing Function
How to Invite Others to Group Pages - Step 1
1. Hit “Manage” to send group invitations, or2 hit the arrow button to send one offs
How to Invite Others to Group Pages - Step 2
1. Click the “Send Invitations” Link
How to Invite Others to Group Pages - Step 3
1. You can type in the name of the invitee, or you can hit the blue LinkedIn icon to the right of the box and select them individually from your connection list***Invitations can not be customized
How to Invite Others to Group Pages - Step 4
1. You can also manually type in email addresses for contacts outside of our network, or can upload a .CSV file with a database of names
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