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CREATIVITY to
WIN
LEARNINGS1. STOKE THE CREATIVE FIRE2. BUILD IT IN-HOUSE3. MAKE YOUR CMO A ROCK-STAR
2AVERAGE CMO LASTS
5.5AVERAGE GS&P CMO LASTS
175% LONGER THAN AVERAGE
THANK YOU!
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Creativity, play and transgression: children transforming ...eprints.whiterose.ac.uk/101646/1/Creativity play... · 3. Creativity 3.1. Identity and novelty The field of creativity
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