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A presentation I gave to the Data Driven Marketing Alliance 'Using data to gain an unfair advantage in advertising'. In the intro I make the comparison between poker & marketing. How the advent of content marketing has narrowed the knowledge gap in both fields meaning that those who use their data creatively are more likely to succeed. I then walkthrough the www.propelad.com product and show how we use ecommerce store data to create powerful Facebook adverts on demand.
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Using data to gain an unfair advantage in
advertising
by
John Larkin
@jlarkin353
About me
Background in Marketing & Advertising
Hi!
@jlarkin353
About me
Background in Marketing & Advertising
then I found poker..
@jlarkin353
Poker is luck?
@jlarkin353
Poker is luck?
No.
Poker is about DATA
Data is Knowledge and Knowledge leads to
Advantage.
@jlarkin353
Poker is luck?
No.
Poker is about DATA
Data is Knowledge and Knowledge leads to
Advantage.
Advantage makes
Money
@jlarkin353
Are you Smarter than your Competition?
Maybe…
@jlarkin353
Does it matter?
It means less and less
every week, month, year…
@jlarkin353
We are living in the Age of
Content
@jlarkin353
MOOCS
Information is everywhere. Expertise can be
learned.
Blogs
Conference
s
eBooks
Webinars
Emails
White
papers
Training
The good old days
@jlarkin353
Remember when you could buy a click
for 1c?
Unique
ClicksCPC
Reac
h
Frequen
cyCTRClicks
Not bad for €50!
Advertising Today
@jlarkin353
Facebook Organic reach is declining
Paid Reach is essential
Much more competitive..
Using data to gain an advantage is crucial
Most SMBs just ‘Boost’
@jlarkin353
@jlarkin353
@jlarkin353
@jlarkin353
@jlarkin353
@jlarkin353
@jlarkin353
@jlarkin353
How do we use data?
Three main types of adverts:
Custom Audiences
Lookalike Audiences
Website Custom Audiences
@jlarkin353
Lookalikes - Lead Gen
@jlarkin353
Retargeting
@jlarkin353
Cross Selling
@jlarkin353
Feedback?
@jlarkin353
Thanks!
@jlarkin353
How can you use your data creatively to
gain a competitive advantage and get
better results?
![[Webinar] Give Your SDRs An Unfair Advantage with Predictive](https://img.pdfslide.net/doc/110x75/58e9eeaa1a28ab9c208b550f/webinar-give-your-sdrs-an-unfair-advantage-with-predictive.jpg)
