Using QR Codes toPromote Your Business

Rajiv DhanjalBSc Hons, MSc, MBA

IT ConsultantIT Futures, Faculty of Science & Engineering

Quick Summary:

•QR – Quick Response Codes;•A type of matrix barcode (2D);•Can be read by a mobile phone;•Quickly links to your website – Could

drive more traffic to your website•Easily created;•Customisable to your brand

What are QR Codes

Ideas for Customised QR Codes

Quick Summary:

• An advert or poster only says so much – QR codes make it interactive;

• Your potential customers can use them easily;• Very visible ; Usable anytime, anywhere ; Immediate• Many businesses already know this and are already using

them;• Customised QR Codes are still novel and for the curious;• QR Codes have many other uses

Why are QR Codes important to your business

Ensure your website is mobile friendly

QR Codes – Link to a website

Scan the QR Code and store the contact information:

Paper Cards?• May get Lost!• Just too many!• Not actually

interested!

QR Codes – Exchange Contact Details

• A link to a website;• A business card (vCard);• An SMS text or an email message;• A calendar event;• A link to a video or sound track;• A geo-location ;• Wifi login details;• Any plain text;• Bespoke application data

QR Codes – What other information can be stored?

A phone with a quality camera, a QR reader app and internet access

• Android based phones;• Apple iPhone;• Windows Phone 7 / 8;• Blackberry

• Android tablets and iPads

Which phones can read QR Codes?

Many, many to choose – whatever you feel comfortable with

• QuickMark;• BeeTag;• Code Muncher QR Reader;• i-nigma;• QrafterFrom the (Google) Play Store, (Apple) iTunes, (Windows) Store, etc.

QR Code reader apps

Tesco in Seoul – South Korea

This is a poster not a product display stand!

QR Codes – Novel Uses

Long website addresses• http://

www.bbc.co.uk/sport/football/teams/wolverhampton-wanderers/top-scorers

Shortening and redirection services• bitly.com or tinyurl• http://bbc.in/1A0sadr Tracking services• qrcodetracking.comBad or outdated addresses

QR Codes – Other issues

Quick Summary

• They can drive more traffic to your website;• You can provide your customers with better information:

more detailed, more up to date, more timely, wider ranging;• Customers are likely to scan a QR Code: easy to do so,

immediate answers to their questions;• Can be low cost, versatile, very flexible, quite fast;

QR Code – Business Benefits

Examples include:

•Launch a how-to video;•Name tags at seminars and exhibitions;•Product/Service – video tour;•Instructions manual link on a product•A calendar or diary event

http://www.qrcodesmarketingideas.com/ Still unsure? : Come and meet one of the team for personal assistance

101 Uses for QR Codes

Any Questions?

Rajiv DhanjalBSc Hons, MSc, MBA

IT ConsultantIT Futures, Faculty of Science & Engineering