Presentation på Nackademin @OlofNHeijer

GrowthHacking

mind-set rather than a tool kitGrowth hacking is really a

- how do I increase the lifetime value of a user?

- how do I get more users?- how do I get more of my users to be active?

a set of tactics and best practicesGrowth hacking is

for dealing with user growth

Genom kreativitet

MINDSEToch lite galna idéer kan man skapa

obsessive focus on user growthGrowth hackers have an

REWINDThis is how it all begun

”make things people want”

”is a feeling backed with data and information”Product Market Fit

An understanding of marketing allows them to utilize inbound,

marketing, product, and engineeringGrowth hackers combine the disciplines of

scientifically test new tacticsGrowth hackers

are concerned with the entire lifecycle of a userGrowth hackers

are data-drivenGrowth hackers

exploit new growth channels extremely earlyGrowth hackers

use their creativity

Growth hackers

to create new growth opportunities

exhaust free growth firstGrowth hackers

3000 användare/dag

WHO?

Efter 6 månader, 1 miljon användare

3000 användare/dag

Efter 6 månader, 1 miljon användare

3000 användare/dag

Efter 1,5 år lansering, 12 miljoner användare

”P.S. I love you. Get your free e-mail at Hotmail”

but rather as something one builds into the product itself. ”

”A growth hacker doesn’t see marketing as something one does,

“An idea is just an idea.

When and how you execute that idea

is what will define the outcome.”

WHO?

Hyper local saturation campaigns

Hur gör man?

Vad använder man?

WHO?

has absolutely nothing to do with

Growth hacking

if one is able to code or unable to code

Olof Nilsson Heijer

LinkedIn Twitter @OlofNHeijer

Form & Design Maja Lind

LinkedIn

Tack!