Sheri Fitts ShoeFitts Marketing, Inc.

Your Value Proposition and Social Media Voice

Smarsh Social Media Webinars for Financial Advisors

@missfitts @SMARSHInc

@AdvisorTweets

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Today’s Conversation

•  Your brand: the backbone of your marketing

•  Getting started with your value proposition. •  Understanding the power of you super power! •  And a tiny bit about how it all intersect with your

social media voice. Thank you! © ShoeFitts Marketing, Inc. All rights reserved.

Your Brand

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Your Brand is Alive

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promote

engage

attract

Your Brand Touches Your Marketing

PR AND ADVERTISING

SEARCH ENGINE OPTIMIZED WEBSITE

SOCIAL MEDIA

DIRECT MAIL/PRINTED MTL’S

BLOGS WHITE PAPERS

WEBINARS EVENTS/ VOLUNTEER

CALLS MONTHLY E-NEWSLETTER MEETINGS/ PRESENTATIONS

E-BOOKS/ RESEARCH

ARTICLES

REFERRALS

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Statistics

50 51 51

55 59 59 60

63 64 65 65 66

70 75

79

Financial Services Media Banks

Chemicals Energy

Pharmaceuticals Consumer Health

Telecommunications Brewing and Spirits

Consumer Packaged Goods Entertainment

Food and Beverage Automotive

Consumer Elec Mfg Technology

Edelman Trust Barometer 2014

Financial services continues to be the least trusted industry globally.

Source: Eldeman.com

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a new day

what we also know

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it’s not business it’s personal

“Today’s consumer wants to be sincerely engaged in

a way that conveys a deeper understanding of their

personal goals and values…” ~ Edelman

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Hang Up Now…

If you just compete on: •  price •  performance •  proximity

value proposition

What’s Your Why?

Simon Sinek’s Golden Circle

Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.

Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your company exists.

Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.

© 2013 Simon Sinek, Inc.

Your Why is Your MAGIC!

•  What do you believe? •  What are your core values?

•  Why does your firm exist?

•  What are you doing to make your clients happy?

•  What are you doing to inspire your clients, your staff and your community?

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Your WHY is your SUPER POWER!

www.startwithwhy.com/learnyourwhy

The Golden Circle + Human Brain

© 2013 Simon Sinek, Inc.

What We Often Miss: The Contrast

•  Where are they now? Where will they be after working with you?

•  What does a day-in-the-life look like for them? How will their personal or professional lives change?

•  Do they see the current situation as bad enough to overcome the inertia of status quo?

•  How will your super power save them?

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How the World Experiences You and Your Firm

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“I define connections as the energy that exists between

people when they feel seen, heard, and valued...”

~ Dr. Brené Brown

Homework: Start With Why (TEDex)

Extra Credit: TED Radio Hour (NPR)

www.smarsh.com/whitepapers/financial-advisors-guide-social-media-strategy-policy/

A New E-Book!

shoefitts.com

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Sheri Fitts

www.shoefitts.com

www.linkedin.com/in/sherifitts

@missfitts

www.facebook.com/shoefitts

www.advisortweets.com/blog

© ShoeFitts Marketing, Inc. All rights reserved.