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Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.
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CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS
WITH CONSUMERS
NWCUA Marketers’ Conference
WALK THE TALK
@AmyRosenberg
Amy Rosenberg
President, Veracity [email protected] http://www.linkedin.com/in/amyrosenberg
Recent Board Member, PRSA
@AmyRosenberg
Agenda
Intro Picking Your Campaign—3 Goals Types of Campaigns Content Calendars Digitizing Traditional Marketing Questions
@AmyRosenberg
Picking Your Cause
First Goal—Always Consider the Members
How does this help your members?
Picking Your Cause
Second Goal—Cohesive Synergy
Marketing departments need to collaborate.
@AmyRosenberg
Picking Your Cause
Third Goal—Get Out There
A picture paints a thousand words.
@AmyRosenberg
@AmyRosenberg
Types of Engagement—Events
Try and “Own” the Marketing Piece
Event marketing timelines.
@AmyRosenberg
Types of Engagement—Volunteering
Volunteer With And For Your Members
@AmyRosenberg
Types of Engagement—Donations
Beyond Writing The Check.
Donate something specific & “events.”
@AmyRosenberg
Going Viral
Put a Digital Spin on a Traditional Approach
Enhance what you are already doing.
@AmyRosenberg
Going Viral
Reach the Public and Influencers Directly
You don’t need to rely anyone
to get your message out there.
@AmyRosenberg
Content Calendars
Combining All Disciplines into Content Calendar
Tying into local events/topics for SEO.
February 2014
@AmyRosenberg
Content Calendar Topics
Community & Charity Events Awareness Days & Months NWCUA topics Industry News Local News
Community Events (not related to your campaign)
@AmyRosenberg
Content Idea Sources
Google Alerts http://www.google.com/alerts Social Media
LinkedIn Groups, Facebook, Twitter Newsletters (industry, competitors, news, etc.)
May want to create specific email to sign up with Industry & competitor blogs Tools
http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/
@AmyRosenberg
Going Viral
Getting in Reporters’ Blogs & Social Media Channels
@AmyRosenberg
Going Viral
Campaign Ideas
Windermere’s Charity Challenge
THANK YOU!@VeracityMKTG
TrueVeracity.com
http://www.slideshare.net/TrueVeracity
Amy Rosenberg | Veracity