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CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS WITH CONSUMERS NWCUA Marketers’ Conference WALK THE TALK

Veracity Community Engagement NWCUA May 2014

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Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.

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Page 1: Veracity Community Engagement NWCUA May 2014

CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS

WITH CONSUMERS

NWCUA Marketers’ Conference

WALK THE TALK

Page 2: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Amy Rosenberg

President, Veracity [email protected] http://www.linkedin.com/in/amyrosenberg

Recent Board Member, PRSA

Page 3: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Agenda

Intro Picking Your Campaign—3 Goals Types of Campaigns Content Calendars Digitizing Traditional Marketing Questions

Page 4: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Picking Your Cause

First Goal—Always Consider the Members

How does this help your members?

Page 5: Veracity Community Engagement NWCUA May 2014

Picking Your Cause

Second Goal—Cohesive Synergy

Marketing departments need to collaborate.

Page 6: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Picking Your Cause

Third Goal—Get Out There

A picture paints a thousand words.

Page 7: Veracity Community Engagement NWCUA May 2014
Page 8: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Page 9: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Types of Engagement—Events

Try and “Own” the Marketing Piece

Event marketing timelines.

Page 10: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Types of Engagement—Volunteering

Volunteer With And For Your Members

Page 11: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Types of Engagement—Donations

Beyond Writing The Check.

Donate something specific & “events.”

Page 12: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Going Viral

Put a Digital Spin on a Traditional Approach

Enhance what you are already doing.

Page 13: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Going Viral

Reach the Public and Influencers Directly

You don’t need to rely anyone

to get your message out there.

Page 14: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Content Calendars

Combining All Disciplines into Content Calendar

Tying into local events/topics for SEO.

February 2014

Page 15: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Content Calendar Topics

Community & Charity Events Awareness Days & Months NWCUA topics Industry News Local News

Community Events (not related to your campaign)

Page 16: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Content Idea Sources

Google Alerts http://www.google.com/alerts Social Media

LinkedIn Groups, Facebook, Twitter Newsletters (industry, competitors, news, etc.)

May want to create specific email to sign up with Industry & competitor blogs Tools

http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/

Page 17: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Going Viral

Getting in Reporters’ Blogs & Social Media Channels

Page 18: Veracity Community Engagement NWCUA May 2014

@AmyRosenberg

Going Viral

Campaign Ideas

Windermere’s Charity Challenge

Page 19: Veracity Community Engagement NWCUA May 2014

THANK YOU!@VeracityMKTG

TrueVeracity.com

http://www.slideshare.net/TrueVeracity

Amy Rosenberg | Veracity