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Views You Can Use How to Measure and Maximize Video’s
Impact Throughout the Funnel
#VideoSpaceCamp
Jenna Keegan• @jennakeegs• Manager of
Demand Gen and Marketing Ops
Amanda Maksymiw• @amandamaks• Sr. Content
Marketing Manager at Lattice
Meet the Crew
@jennakeegs & @amandamaks
#VideoSpaceCamp
New Horizons of Predictive
@jennakeegs & @amandamaks
#VideoSpaceCamp
Where We are Heading
@jennakeegs & @amandamaks
Make Maximize Measure
#VideoSpaceCamp
Make
@jennakeegs & @amandamaks
#VideoSpaceCamp
Make
@jennakeegs & @amandamaks
#VideoSpaceCamp@jennakeegs & @amandamaks
#VideoSpaceCamp
#VideoSpaceCamp@jennakeegs & @amandamaks
#VideoSpaceCamp@jennakeegs & @amandamaks
Our Video Solar System
#VideoSpaceCamp
Maximize
@jennakeegs & @amandamaks
38k reach!
#VideoSpaceCamp
Maximize
@jennakeegs & @amandamaks
#VideoSpaceCamp
Maximize
@jennakeegs & @amandamaks
#VideoSpaceCamp
Maximize
@jennakeegs & @amandamaks
#VideoSpaceCamp
Maximize
@jennakeegs & @amandamaks
★ Stellar Results ★
38.8% opens 107% clicks 98% click-to-
open
#VideoSpaceCamp
Demand Gen
Awareness
Measure
@jennakeegs & @amandamaks
#VideoSpaceCamp
Measure
Cost: $10kROI: ???
#VideoSpaceCamp
Awareness
Measure
@jennakeegs & @amandamaks
#VideoSpaceCamp
Awareness
Measure
@jennakeegs & @amandamaks
Over 2,200 Views,80% to
completion
#VideoSpaceCamp
Demand Gen
Measure
@jennakeegs & @amandamaks
We use high-value video views as part of our scoring model
41% of our MQLs have interacted with our videos!
#VideoSpaceCamp
Measure
@jennakeegs & @amandamaks
Demand Gen
How much pipeline has video influenced? How much revenue?
How does video compare?
How many opportunities has video influenced?
Video has influenced 20% of our pipeline.
That’s 1 out of every 5 opportunities!
#VideoSpaceCamp
Where We’ve Been
@jennakeegs & @amandamaks
Make Maximize Measure
#VideoSpaceCamp
Alicia Thomas• Video-Mint.com• @Video_Mint
More: Need Video Ground Control?
@jennakeegs & @amandamaks
#VideoSpaceCamp
Questions?
@jennakeegs & @amandamaks
