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April 7, 2015 // 8:00 AM

Want to Lea n Ma ketingAnalytic ? Sta t With The e G eat Re o ceWritten by Rachel Sprung | @rsprung

Whe e Ma kete Go to G o

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SOFTWARE ABOUT CASE STUDIES PARTNERS PRICING BLOGS

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MARKETING / 4 days agoWant to Learn MarketingAnalytics? Start With These 9Great Resources

MARKETING / 19 hrs agoHow to Change Photo PrivacySettings on Facebook, Twitter& Other Popular SocialNetworks [Infographic]

I've been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annualFantasy Football pool. By the time I was 16, I was building Pivot Tables withmy cell phone bill to figure out who I texted the most. (I promise I had otherhobbies.)

Since then, I've learned how much more there is to data analysis besidesPivot Tables and Excel. There's a whole world of analytics out there -- andI've barely scratched the surface.There's always more to learn, so I've madeit my mission to learn as much as possible about analytics by talking withpeople and, of course, consuming as much content as I can online. Here aremy favorite go-to resources for continuing my marketing analytics education.

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1) The KISSmetrics BlogThe KISSmetrics blog is a great resource to learn about marketinganalytics, testing, and experimenting with your data. Content is posted dailyand will teach you everything from A/B testing to growing your business withanalytics to lead generation on your different marketing channels. No matterwhat company you work at, you'll be able to learn something about dataanalysis by reading and following this blog.

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2) "Occam's Razor" BlogAvinash Kaushik is known for his book, Web Analytics 2.0 & WebAnalytics: An Hour A Day. "Occam's Razor" is his blog, where he writessome of the best analyses, explanations, and analytical materials out there.From these posts, you'll learn how to approach advanced analyticssituations and take your data analysis to the next level from a true expert.

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3) HubSpot's InboundCertificationHubSpot offers a free inbound marketing certification for anyone interestedin learning about how to implement inbound marketing in their business. Thecurriculum covers many parts of inbound marketing, including analyzing yourefforts to make smarter decisions on where to invest in your future. Not onlyis it free, but it's available to anyone interested in learning these bestpractices.

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4) Google's Analytics AcademyGoogle Analytics is one of the most popular platforms for companiesanalyzing their marketing efforts. To help teach people how they shouldapproach their data analysis, Google offers different classes through theirAnalytics Academy. In addition to courses to teach users how to use GoogleAnalytics, there are also courses that teach about data analysis in general.From mobile analysis to digital analytics, users can take these free coursesand learn a lot more about how they should approach their next analyticschallenge.

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5) Quora's Analytics SectionThe Analytics section of Quora is one of the best places to get quickanalytics help with little effort. In this section, you can search or browsethrough thousands of common analytics questions and skim throughanswers from analytics experts. Many of the most respected analyticsexperts are following and answering topics related to analytics onQuora. And if, you can't find what you are looking for, you can always ask aquestion yourself.

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6) General Assembly's DataAnalysis CoursesGeneral Assembly is an online resource offering classes, workshops,courses, and on "the most relevant skills of the 21st century." Amongthem are a ton of data analysis classes for all levels, including introductoryclasses on fundamental modeling techniques and making meaning out oflarge data sets, and some more advanced classes on data analysis throughSQL.

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7) "Online Behavior" BlogGoogle Analytics Advocate Daniel Waisberg is the founder of OnlineBehavior, a blog that focuses on marketing measurement and optimizationand covers a wide range of topics. Most of the content focuses on how toconduct different types of analysis using Google Analytics. Some focuses ondata analysis and reporting in general and provides best practices on thesetopics. No matter what your interest is, you're bound to find helpful advice onthis blog.

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8) The Moz Blog's AnalyticsSectionMoz's blog covers topics about inbound marketing and SEO -- but if you diginto the "Analytics" tag specifically, you'll find a ton of helpful articles abouttopics ranging from general best practices to instructions for conductingexperiments and analyses with your data. I find the advice on here veryactionable, and I think it'd be helpful for readers at every level.

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9) Predictive Analytics WorldConferencesPredictive Analytics World is a series of conferences around the world thatare focused on analytics. Each event in each different city is focused on itsown theme. For example, in Chicago there are two simultaneous events:one focused on manufacturing and one focused on business. In Washington,D.C., the conference is focused on how government agencies use dataanalysis. Many of the other conferences are focused on business in generaland can appeal to anyone interested in learning more about data analysisand upcoming trends in predictive analytics.

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BONUS: HubSpot's "How to Use Excel" BlogPost

While this is a single blog post rather than an ongoing publication, I still thinkworth including here as a helpful resource. I get asked about my favoriteExcel tips all the time, so I finally decided to compile some of the mostcommon ones into a single blog post listing 14 simple Excel shortcuts, tips,and tricks.

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Topics: Analytics, Professional Development

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What are your favorite resources for learning more about analytics? Sharewith us in the comments below.

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How to Change Photo Privacy Settings onFacebook, Twitter & Other Popular SocialNetworks [Infographic]Written by Lindsay Kolowich

In a world where the phrase "pics or it didn't happen" is a widespreadmantra, people of all ages are sharing a wide range of information aboutthemselves on social media.

Of course, social media websites were designed to encourage sharing.

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Many of us spend a large chunk of our days sharing lots of professionalinformation on social, whether we're managing our company's Facebookaccount or tweeting pictures of the event we're attending.

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Why You Need to Stop Speaking "Techlish"Written by Dechay Watts

"We’re getting to common version, which is a superset of the functionalitybeing built in Rainbow 5, which uses version 2 of the Asian code,” said ournew client in a kick off meeting.

Yes, people really speak this way. Especially, when they work incomplicated or regulated industries. While it’s one thing to banter aboutcodes and supersets, or BI, ERPs and CRMs, when you’re behind thescenes developing amazing new tools for people to use, the conversationloses its flare when industry jargon becomes part of your customer facingcontent.

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What Does Your Email Writing Style SayAbout You? [New Data]Written by Andrea Lehr

Every day, humans make snap judgments. In one Princeton study,participants made assumptions within 100 milliseconds of being exposedto a portrait. In a similar study on virtual bias, researchers at the University ofBritish Columbia compared respondents’ in-person impressions with thoseobtained by only viewing Facebook photos -- and the results revealed thatpassive, virtual impressions tended to be more negative.

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How to Add a Secondary Axis to an ExcelChartWritten by Rachel Sprung

Have you ever wanted to create a single chart for two different (yetrelated) pieces of data? Maybe you wanted to see the raw number of leadsyou're generating from each channel and what the conversion rate of thechannel is. Having those two sets of data on one graph is extremely helpfulto picking out patterns and identifying full-funnel trends.

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5 Quick Tips for Using Periscope, Twitter'sNew Live Video Streaming AppWritten by Jessica Webb

In the last month or so, there's been a big surge in live videobroadcasting. Thanks to smartphone apps like Periscope, users can recordlive video streams and share them with their network.

For example, a friend of mine recently used Periscope to livestream aniPhone video of her walking her dog. She shared a link to the live stream onTwitter, and a few of her followers clicked through and watched her walk herdog in real time. Kind of weird, but at the same time, kind of cool.

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5 Ways to Make Your Brand MagneticWritten by Katie Lantukh

In our fast-paced and tech-driven world, companies are reeling, wondering ifbrand loyalty exists any more. And to some degree, they’re right to questionit. Today’s customers aren’t loyal to a brand for the same reasons that their

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it. Today’s customers aren’t loyal to a brand for the same reasons that theirparents and grandparents were – they have thousands of other options.

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How Often Should Companies Blog? [NewBenchmark Data]Written by Lindsay Kolowich

"Blog early, blog often."

In the inbound world, these are words to live by. After all, blogs helpbusinesses attract new website visitors and convert them into leads. Eachtime you publish an original blog post, you're creating a new opportunity toget found in search engines, get shared on social media, get linked to byother sites, and get a new person to interact with your company.

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Prose, Bullet Points and Journalism: How toWrite Product Page Descriptions that SellWritten by Tracey Wallace

The web has inadvertently made authors out of us all as we post on forums,send emails, share information, write white papers, guides and various webcontent. Most of us, however, are not authors by profession and soconsequently the quality of writing on the web varies greatly.

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Inside Airbnb: The Philosophy Behind Their

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Crazy GrowthWritten by Dave Gerhardt

When it comes to today's fastest growing brands, few companies are in thesame caliber as Airbnb.

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A Simple Guide to Using Hashtags onTwitter [Infographic]Written by Lindsay Kolowich

I have a love-hate relationship with hashtags on Twitter.

On the one hand, they're a useful way to tie different conversations into one

It's better to have 100 people love you than 1,000 peoplelike you.“- Jason Bosinoff, Engineering Manager, Airbnb ClickTo Tweet

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On the one hand, they're a useful way to tie different conversations into onestream. When it comes to following a news item, entering a contest, orfiguring out out what's going on in your favorite sports game, they can besuper helpful -- and sometimes even fun.

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13 Quick Tips to Improve Your Web DesignSkillsWritten by Rick Whittington

Designing your company website can be a challenging proposition. You’vegot to juggle the expectations of many stakeholders, and you can often hitobstacles that prevent new ideas from emerging.

I was the design manager for a large company website for nearly six years,and during that time, I found myself losing perspective of what our targetaudiences really needed. Call it “tunnel vision.” When you work on the samewebsite, it often helps to take a step back and think through newapproaches. That’s the purpose of this blog post.

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Working Remotely? Try These 27 Tools forBetter Communication, Collaboration &OrganizationWritten by Nichole Elizabeth DeMeré

One of the best parts about being in marketing is that most of us can workanywhere and everywhere -- as long as we have an internet connection, it'srelatively easy for us to get most our day-to-day work done. To publish thatblog post, send that email, or set up that email nurturing workflow, we simplyneed to connect to Wi-Fi and get to work.

But an internet connection doesn't solve everything we need to accomplish

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during the day.

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The $168k Gift Bag: An Inside Look at theCelebrity Gifting IndustryWritten by Jami Oetting

This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

There are two women who can cause websites to crash, phones to ringincessantly, and bidding wars to begin.

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How to Properly Format Your Resume[Infographic]

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Written by Lindsay Kolowich

Think of a really good print advertisement you've seen lately. What did youlike about it? Chances are that while the content of that ad was important,the design played a big role in drawing you in.

It's important to think of your resume like an advertisement to job recruiters.Writing a standout resume goes beyond the content you put in there -- theformat plays an important role, too.

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5 Reasons Why Your Web Design RFP Is AllWrong (and Why It’s Hurting Your Business)Written by Chris Getman

So it’s finally time. You’ve decided your business needs a new website.There are probably a variety of reasons why (it’s outdated, it’s not mobilefriendly, it doesn’t represent your brand, etc.)—but where to start? Well,many businesses will write a website RFP (request for proposal) and thensend that RFP out to multiple agencies hoping they’ll respond.

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But here’s the thing, some of the best agencies out there hate responding toRFPs because they’re time consuming and creatively constraining. That’s aproblem because as a business, you want the best agencies to respond toyour RFP so you can get the best website possible.

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Psychology of Ecommerce Sales: TappingConsumer NostalgiaWritten by Greg Wise

If you hang on to anything long enough, it eventually comes back in style,right? Many might argue that this is because there are no new ideas, andthat fashion designers have to “steal” from the past in order to create freshnew looks. In reality, this phenomenon probably has less to do with a lack oforiginality and more to do with nostalgia.

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The Free Stock Photos You've BeenSearching For [New Download]Written by Erik Devaney

Finding the perfect free stock photo ... what a feeling!

It's like finding a black pearl in an oyster, or like findinga golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hattip, Indiana Jones).

Why is it so rare to find a free stock photo that's the perfect fit for your blogpost, email, or other piece of content?

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The April Fool's Day Email Prank ThatReturned 300% More Clickthroughs. NoJoke.Written by Joe Jerome

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It wasn't until late afternoon on April Fool's Day when I came up with the ideafor an epic prank.

No, not covering a colleague's desk with Post-It notes or planting staplers inJell-O. I'm talking something a little more ... client-facing.

Let me quickly give you some context here. My marketing consultingcompany, Brand Builder Solutions, is a very strong advocate of all thingsinbound marketing.

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18 Facebook Post Ideas for New HomeBuildersWritten by Spencer Powell

As a new home builder, you're in a great position to take advantage ofsocial media. Why? It's the photos! People LOVE photos of homes, bothinside and out.

However, you're probably looking for some other ideas too so that your

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Facebook profile doesn't become stagnant. Below, I've put together a list ofa 18 Facebook post ideas to get your creative juices flowing.

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Rethinking CRO: How Remarketing CanUnlock Higher Conversion RatesWritten by

If you're serious about improving more conversions, you need to startthinking of conversion rate optimization (CRO) differently. CRO isn't justabout making small adjustments to a landing page to get 5% moreconversions. But if you've tried moving page elements around, testedvariations of your copy, and optimized your form, but still aren't seeingmeaningful conversion gains, don't worry -- all is not lost.

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The Anatomy of an Optimized Web Page[Infographic]Written by Lindsay Kolowich

Optimizing your web pages shouldn't just be a task on your to-do list. Itshould be an overarching strategy -- something you think about and test andtweak every single day.

Why? Because your website is how people get to know your brand, andhaving optimized web pages will make for a more engaging and delightfulexperience. Plus, you'll see greater returns on the content you publish acrossyour marketing channels.

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The 10 Weirdest Job Interview Questions onGlassdoorWritten by Emma Snider

This post originally appeared on HubSpot's Sales Blog. To read more

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content like this, subscribe to Sales.

Google is renowned for posing bizarre questions to job candidates luckyenough to be called in for an interview. If you're applying for a job with thecompany, you might want to think about how many golf balls can fit on aschool bus, or design an evacuation plan for San Francisco.

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The Business Case for Social Selling[Infographic]Written by Emma Snider

This post originally appeared on HubSpot's Sales Blog. To read morecontent like this, subscribe to Sales.

If you haven't started incorporating social media into your sales process,you're not alone. According to a survey from PeopleLinx, only 31% of sellerscurrently use social to sell.

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10 Myths About Lead Quality: BustedWritten by Alex Dunner

Your leads are the driver of your business. To grow and to gain customersyou need to have quality leads that are actively engaged in yourorganization’s offerings—leads that are a fit for organizations strategy.

While every organization has a unique approach to categorizing its leads,there are several myths associated with lead quality many organizations fallto. Lets take a look at 10 lead quality myths and debunk them using factsderived from industry data.

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Why Smart Social Media Marketers CareAbout Mobile Optimization [Infographic]Written by Lindsay Kolowich

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How many of you use your smartphone and/or tablet to check email, scrollthrough Twitter, and even read blog posts like this one?

Most of you, I'll bet. While we're not quite ready to do away with our laptopsand desktop computers, people are spending more time using their mobiledevices to access the internet -- especially social media sites.

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4 Lessons From the Most Purposeful Ads of2014-2015Written by Katie L. Fetting

Advertising used to be about smoke and mirrors. The smoke wassometimes literal ("Sophisticated women smoke Virginia Slims!") and themirrors reflected who we were and/or wanted to be ("True Americans buyFord").

But today, “BEST IN THE WEST” billboards are no longer effective becauseconsumers’ expectations have changed. Every purchase is mere clicks

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away; there are increasingly few strangleholds on distribution, proprietarysales territories, patented common goods, price or quality differentials.

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4 Ways Healthcare Marketers Should UtilizeSocial MediaWritten by Mandy King

Social media is no longer a marketing afterthought for companies andorganizations. Every major brand is present across the major social mediaplatforms, and they are actively planning strategic campaigns around socialactivity. Companies from every industry have made the leap into socialmedia, but healthcare has lagged behind. Why is this?

Part of it is a lack of understanding about what social media is and how itintegrates with current healthcare marketing efforts. Part of it is a fear of howit affects patient privacy and compliance with regulations such as HIPAA.What many healthcare organizations don't realize is that these obstacles areall easily overcome and shouldn't stand in the way of building up socialmedia strategies.

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Why You Might Already Be in EcommerceWritten by Tom Schwab

Most companies don't think of themselves as ecommerce, but if you're usingyour website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing websitecan allow you to learn more about your customers, learn it faster, and makemoney as you do. Here's a quick crash course in how to make the most ofyour ecommerce capabilities -- from what you can sell to how to start selling,and how to set yourself up for ecommerce success.

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The Science of a Great TED Talk: WhatMakes a Speech Go Viral

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Written by Lindsay Kolowich

Getting chosen to speak at a TED conference is no easy feat.

Attending a TED conference -- as in, sitting in the audience -- is a little likeapplying for college, with a short essay-style application includingquestions like "What are you passionate about?" But to speak at aconference is even harder. TED's content director Kelly Stoetzel and herteam review thousands of candidates and whittle them down to 60-70speakers for the twice-a-year, week-long conferences.

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Want to Teach Yourself Design? 8 Tips &Tricks for BeginnersWritten by

When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers.I would get lost in creating new ways to write out my name or drawingcartoon representations of my friends. Teachers were constantly telling me

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to to "knock it off" and focus on my studies.

Eventually, I did knock it off -- mostly because I realized I wasn't that good atdrawing on paper.

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13 Types of Blog Headlines That Will GetYou More TrafficWritten by Ryan Scott

Fewer people read your blog posts than you think. More people read yourheadline than you think, too.

On average, only 20% of those who read your headline will click through toread your article. That means good headlines lose 80% of your audience.Great headlines, though, can make a dramatic impact in the oppositedirection. You can increase the traffic to your articles by as much as 500%,based solely on the headline.

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Making Cents of Inbound Marketing: AnInterview With HubSpot's CFOWritten by Mike Volpe

One of the toughest challenges CMOs face is getting buy-in on newprograms and initiatives from the rest of the executive team -- especiallyfrom the CFO. A lot of CMOs feel like they’re begging for money eachmonth. And if the money ends up going to something that doesn’t quite panout, their budget is on the chopping block.

But it doesn’t have to be that way. There are many ways CMOs can improvetheir relationship with their CFOs, and the best way to get started is to figureout how your CFO thinks.

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How to Create an Infographic in Under anHour [10 Free Infographic Templates]

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Written by Pamela Vaughan

Wouldn't it be great if creating infographics was just as simple as writingregular ole text-based blog posts? Unfortunately, the reality is that makingvisual content like this usually takes a lot more time, effort, and let's face it --skill -- than the written word. Usually.

But considering the popularity and effectiveness of visual content inmarketing today, you can't just afford to throw in the towel. That's why wedecided to take all the pain and suffering out of infographiccreation. Seriously -- don't throw in the towel just yet. You, too, can createprofessional-looking, high-quality infographics ... quickly! And I'm going toprove it. First things first ...

<

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3 Steps to Winning Customers from Big BoxRetailers With Long-Tail Keyword PhrasesWritten by Tracey Wallace

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SEO can be tough. It is no miracle worker –– at least not overnight.Focusing hours of hard work on keywords and metadata likely isn’t anysmall business owner’s idea of money or time well-spent. Yet, the ROI fromdoing so has a long tail that seriously impacts your bottom line.

In fact, not spending time on SEO can mean failure for your ecommercebusiness. After all, if no one can find you, you don’t exist! And on the internet,that means if Google isn’t ranking you well, you might as well not even beselling online.

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Is Slack the Fastest-Growing Business Appin History?Written by Joe Chernov

Bill Macaitis knows something about growth. In his two years as Zendesk’stop marketer, he helped take the company from venture-funded startup to anIPO resulting in a $1.7 billion market cap. When he led online marketing and

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operations at Salesforce, he helped grow revenues from $900M to $3billion. Now, he's the CMO at Slack, the 17-month old messaging startupthat’s rumored already to be worth $2.76 billion.

What's the secret to his latest company's growth?

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22 Tweetable Nuggets of Seriously SageMarketing AdviceWritten by Angela O'Dowd

If you're a frequent reader of this blog, you've probably heard of "inboundmarketing" by now. But have you heard of the next big thing -- "midboundmarketing"?

Don't feel bad if you haven't. I hadn't either until I was emailing with PeteEmerson, Senior Web Designer & Developer at New Breed Marketing, oneof our partner agencies.

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The Do’s and Don’ts for Sending Email atWorkWritten by Tom Burgess

**Sets alarm for 6am, checks email, goes to bed**

**Wakes up to sound of alarm, turns off alarm, checks email**

Does this routine sound familiar? I can’t be the only one that is nearlyattached at the hip to my phone, checking email constantly. Email has beenarguably the #1 form of communication for business since the early 2000’s.With email being a key piece in the way we communicate, there are certain“do’s” and “don’ts” we should be following while emailing at work:

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HubSpot Goes #DeskFree, Pioneering the

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Next Frontier of Workspace CollaborationWritten by JD Sherman

Workplace collaboration has become a hot topic in the software and techspace. Companies all around the world are experimenting with the idealoffice setup to strengthen culture and improve workplace productivity.

HubSpot has always been committed to building a collaborativeenvironment that helps our employees do their best work. Today, we'reproud to unveil our latest development: the desk-free office.

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9 Google Drive Tips You'll Wish You KnewAll AlongWritten by Lindsay Kolowich

If you asked me to name the sites and applications I use every single day,Google Drive would be near the top of the list. At work, I use it to take notesduring meetings and create surveys for blog posts. At home, I use it tocalculate vacation expenses and track workouts with my gym buddies. It's

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calculate vacation expenses and track workouts with my gym buddies. It'sone of those web tools that's so useful and so all-encompassing, I can hardlyremember life without it.

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This Guy Got Drunk and Critiqued OurWebsite. Here's What He Had to Say.Written by Austin Knight

A couple weeks ago, Dan Kaplan (he's not the drunk guy) published asuper, ultimate, 2,200-word teardown of our homepage and sent it to us.

As the guy who was recently put in charge of the user experience forHubSpot.com, I immediately dove into his critique. It's not often that you geta deep, thoughtful analysis of your website -- so we jumped at theopportunity to see what Dan thought.

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A Helpful Guide of Public Speaking Tips[Infographic]Written by Lindsay Kolowich

If the thought of speaking in front of a crowd makes you uneasy, you're notalone. According to a study by Chapman University, public speaking is thenumber one fear in America -- followed closely by heights and then by bugs,snakes, and other animals. (Strangely enough, Americans are more afraidof zombies than we are of clowns or ghosts ... but that's a blog post foranother day.)

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The Science of CreativityWritten by Jess Marranco

I have a riddle for you: Everyone has some, but wants more, and somepeople think they have less than others do. What is it?

I’ll give you a hint: Albert Einstein and children have this in common.

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Okay one more hint: Some people find it in the shower.

The answer?

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Is Your Website Mobile-Friendly? 3 Tools toHelp You Prepare for Google's NextAlgorithm UpdateWritten by Jeffrey Vocell

Google is about to update their algorithm again, and this time it could havea big impact on your business. I mean, really really big.

For context, when Google initially rolled out the Penguin algorithm update, itaffected approximately 4% of global searches on desktop and mobile.When they rolled out Panda, it affected nearly 12% of English searches.

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Your Guide to Online Sales TaxWritten by Ted Ammon

Starting an ecommerce company comes with a lot of tiny details. Whilesales tax isn’t exactly a tiny detail, it may be something you haven’t yetconsidered. Some outlets will tell you sales tax isn’t required for onlinesales. In many cases, this is true. Don’t take this as law, however. Instead,this short guide will walk you through the scenarios when you’ll need tocharge a sales tax.

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Is Your Open Office Causing a CreativeCrisis?Written by Jami Oetting

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This post originally appeared on Agency Post. To read more content likethis, subscribe to Agency Post.

Whenever Ben walks by, he comments on the design work prominentlydisplay on your monitor. He typically thinks you need to move everything tobe center-aligned. Jane -- the one with the constant cough -- believes thatthe secret to convincing a client that an idea is brilliant is to speak above anormal decibel level.

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How to Diagnose Your Funnel to CreatePredictable GrowthWritten by Doug Davidoff

If I’ve learned one thing about companies and organizations that enjoyconsistent growth, it’s that they’re maniacal about monitoring their data andnumbers. They’re clear on what has to happen to achieve their goals. Incontrast, companies that don’t experience consistent, predictable growthalso do not have clarity of their funnel metrics.

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A Handy Little Guide to Creating VisualContent for Social Media [Infographic]Written by Lindsay Kolowich

Want more views, clickthroughs, shares, and overall engagement on yoursocial media posts? You're not alone. According to the 2014 State ofInbound Marketing, 84% of marketers cited organic, top-of-the-funnelsources like social media, blogs, and search engines as rising inimportance in 2014.

Posting visual content is one of the most important things you can do toimprove your social media strategy.

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11 Content Curation Tools Every MarketerNeedsWritten by Patrick Armitage

For the uninitiated, content curation is finding information relevant to youraudience from a variety of sources and sharing it strategically through yourcommunication channels. The need for great content curators has neverbeen more urgent. There are simply too many social networks, news feeds,emails, and infographics putting demands on your time and attention.

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The Rise of the Full-Time Instagrammer:Why Brands Pay for Photos From EverydayCelebritiesWritten by Lindsay Kolowich

Patrick Janelle has a dream job.

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That's the first thing I thought to myself when I heard him tell the audience atSocial Media Week NYC that he is a full-time Instagrammer.

Yup, that's right: Thanks to an extensive background in graphic design and avery high follower count, Patrick's full-time job is to do cool things and go tocool places, take beautiful pictures of his experiences, and post them to hispersonal Instagram account, @aguynamedpatrick.

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