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@wearesocialsg • 1 We Are Social
FUTURE FACTORS 2014 WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE
we are social
SIMON KEMP • WE ARE SOCIAL • MARCH 2014
@wearesocialsg • 3 We Are Social
THE FUTURE BELONGS TO THOSE WHO
IMAGINE IT TODAY
@wearesocialsg • 4 We Are Social
IMAGINATION
INSPIRATION
INNOVATION
@wearesocialsg • 5 We Are Social
10 PROVOCATIONS TO INSPIRE YOUR IMAGINATION
@wearesocialsg • 6 We Are Social
#01 FROM DESTINATION
TO FUNCTION
@wearesocialsg • 7 We Are Social
DIGITAL CONNECTIVITY IS BECOMING INCREASINGLY LIKE ELECTRICITY
@wearesocialsg • 8 We Are Social
THE INTERNET IS NOW MORE ABOUT FACILITATION THAN AN END DESTINATION
@wearesocialsg • 9 We Are Social
THIS HAS ALREADY BEGUN…
OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET
THAN WE DO…
…AND IT’S LIKELY MANY OF OUR OTHER
‘DEVICES’ WILL SOON DO THE SAME…
ALWAYS-ON & CONNECTED
THE INTERNET OF THINGS
…SO WHY NOT CONNECT YOUR BODY
TO THE INTERNET AS WELL?
WEARABLE TECHNOLOGY
@wearesocialsg • 10 We Are Social
HOW CAN WE USE CONNECTIVITY TO ADD DISTINCT VALUE TO PEOPLE’S LIVES?
@wearesocialsg • 11 We Are Social
PLAN & DESIGN DIGITAL EXPERIENCES FOR USEFULNESS, NOT FOR MERE DISTRACTION
@wearesocialsg • 12 We Are Social
#02 THE EVOLUTION OF BRAND CONTENT
@wearesocialsg • 13 We Are Social
ON-GOING, EVOLVING STORYTELLING
@wearesocialsg • 14 We Are Social
A CHANGING PARADIGM: FROM EFFICIENT REPETITION TO EFFECTIVE ENGAGEMENT
@wearesocialsg • 15 We Are Social
CONTENT RABBIT WARRENS: MULTI-LAYERED EXPERIENCES ACROSS MANY PLATFORMS
@wearesocialsg • 16 We Are Social
CONNECTIVITY MEANS THESE EXPERIENCES CAN BE UBIQUITOUS
@wearesocialsg • 17 We Are Social
INVOLVE THE AUDIENCE AS PROTAGONISTS, NOT MERELY PASSIVE SPECTATORS
@wearesocialsg • 18 We Are Social
BRANDS AS THE MODERN-DAY ‘MEDICI’: CHAMPIONS OF TRULY AMAZING CONTENT
$!
@wearesocialsg • 19 We Are Social
~ NOAH BRIER
“ RED BULL IS A MEDIA COMPANY
THAT MAKES MONEY BY SELLING DRINKS
INSTEAD OF ADS.
@wearesocialsg • 20 We Are Social
STOP ADVERTISING YOUR PRODUCTS, AND START ‘PRODUCTISING’ YOUR ADVERTS
@wearesocialsg • 21 We Are Social
#03 AN END TO
EGOCENTRIC INTERRUPTION
@wearesocialsg • 22 We Are Social
THE CHOICE TO IGNORE, MOVE ON, OR SHARE IS ONLY A MOUSE MOVEMENT AWAY
@wearesocialsg • 23 We Are Social
CONTENT BUSINESS MODELS STOP CORRUPTING THEIR CORE OFFERING
@wearesocialsg • 24 We Are Social
BRAND COMMS EVOLVE FROM ADVERTS TO BECOME PART OF THE PROPOSITION
@wearesocialsg • 25 We Are Social
SALES PROMOTIONS ARE REPLACED BY UNIQUE, VALUE-ADD OFFERS
@wearesocialsg • 26 We Are Social
THE CONNECTED AUDIENCE BECOMES MARKETERS’ MEDIUM OF CHOICE
@wearesocialsg • 27 We Are Social
EXPLORE NEW BUSINESS MODELS, E.G. ‘FREEMIUM’ AND ‘IN-BRAND PURCHASES’
@wearesocialsg • 28 We Are Social
INVEST MORE IN CREATING PRODUCTS AND SERVICES THAT ARE WORTH TALKING ABOUT
@wearesocialsg • 29 We Are Social
#04 FROM LISTENING
TO LEARNING
@wearesocialsg • 30 We Are Social
ORGANISATIONS MUST START USING BIG DATA, AND STOP MERELY TALKING ABOUT IT
@wearesocialsg • 31 We Are Social
THE CONNECTIONS BETWEEN DATA MATTER MORE THAN THE INDIVIDUAL DATA POINTS
@wearesocialsg • 32 We Are Social
OUR FOCUS SHOULD SHIFT FROM BROAD DATA GATHERING TO DEEP DATA ANALYSIS
@wearesocialsg • 33 We Are Social
WHAT CAN SOCIAL LISTENING TELL US?
THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT)
THE RATIONALE THEY OFFER FOR THE
CHOICES THEY MAKE
HEARTS MINDS THE THINGS THEY
ACTUALLY DO: WHAT, WHERE, WHEN, HOW
BEHAVIOUR
@wearesocialsg • 34 We Are Social
MAKING THINGS PEOPLE WANT
MAKING PEOPLE
WANT THINGS
VS
~ JOHN WILLSHIRE • @WILLSH!
@wearesocialsg • 35 We Are Social
USE DATA TO UNDERSTAND THE FUTURE, NOT JUST TO REPORT THE PAST
@wearesocialsg • 36 We Are Social
INVEST AS MUCH IN THE INTERPRETATION OF DATA AS YOU DO IN COLLECTING IT
@wearesocialsg • 37 We Are Social
#05 MEANINGFUL
MEASUREMENT
@wearesocialsg • 38 We Are Social
EGO AND VANITY METRICS ARE DIVERTING US FROM VALUE CREATION
@wearesocialsg • 39 We Are Social
WE MUST MOVE FROM ENGAGEMENT AS ATTENTION, TO INTEREST, DESIRE & ACTION
VS!
@wearesocialsg • 40 We Are Social
CYCLICAL ATTRIBUTION
HOW DID PEOPLE FIRST FIND OUT
ABOUT THE BRAND?
WHAT TRIGGERS VALUE-GENERATING
ACTIONS?
INTRODUCTION CONVERSION HOW MANY OTHER
PEOPLE DO ACTIONS INVOLVE AND INFLUENCE?
AMPLIFICATION
@wearesocialsg • 41 We Are Social
MEASURE WHAT MATTERS, NOT JUST WHAT FLATTERS
@wearesocialsg • 42 We Are Social
#06 CONNECTED WELLBEING
@wearesocialsg • 43 We Are Social
CONNECTED BODY MONITORS THAT HELP US UNDERSTAND OUR HEALTH AND FITNESS
@wearesocialsg • 44 We Are Social
THE RISE OF QUANTIFIED-SELF PARTNERS AND CONSULTANTS
@wearesocialsg • 45 We Are Social
SOCIAL MEDIA FACILITATING BLOOD AND ORGAN DONATION, AND ‘CLINICAL’ TRIALS
@wearesocialsg • 46 We Are Social
ANALYSIS OF SOCIAL ‘BIG DATA’ PREDICTS AND IDENTIFIES THE SPREAD OF DISEASE
@wearesocialsg • 47 We Are Social
CONNECTED TECHNOLOGIES MAKE DISEASE PREVENTION EASIER AND MORE EFFECTIVE
@wearesocialsg • 48 We Are Social
HOW CAN BRANDS USE CONNECTED TECH TO HELP BUILD A HEALTHIER SOCIETY?
@wearesocialsg • 49 We Are Social
#07 DIGITAL DECAY
@wearesocialsg • 50 We Are Social
PEOPLE ARE INCREASINGLY WORRIED ABOUT THE LEGACY OF THEIR DIGITAL FOOTPRINTS
@wearesocialsg • 51 We Are Social
THE INCREASING POPULARITY OF ‘VANISHING INTERACTIONS’
@wearesocialsg • 52 We Are Social
THE RISE OF ANONYMOUS NETWORKS
?!
@wearesocialsg • 53 We Are Social
CAN YOU ADD MORE VALUE BY NOT COLLECTING CONSUMERS’ DATA?
@wearesocialsg • 54 We Are Social
A ‘LITTLE SISTER’ APPROACH TO COUNTER INVASIVE BIG BROTHER PHENOMENA
@wearesocialsg • 55 We Are Social
#08 DATA AS
INDIVIDUAL VALUE
@wearesocialsg • 56 We Are Social
A ‘LIFE OPERATING SYSTEM’: SIGN-IN ON A FAMILIAR ECOSYSTEM ACROSS ALL DEVICES
@wearesocialsg • 57 We Are Social
THE RISE OF LOCATION-BASED MEMORY REFERENCING AND ‘LIFE HISTORY’
@wearesocialsg • 58 We Are Social
PERSONAL DATA BECOMES A RESOURCE THAT WE LICENSE FOR A FEE – A ‘DATA BANK’
$!
@wearesocialsg • 59 We Are Social
OFFER PEOPLE SOMETHING OF VALUE IN RETURN FOR THEIR PERSONAL DATA
@wearesocialsg • 60 We Are Social
#09 NETWORKED ECONOMIES
@wearesocialsg • 61 We Are Social
THE POWER OF ‘NETWORK KNOWLEDGE’ AND THE RISE OF DISCOVERY ENGINES
@wearesocialsg • 62 We Are Social
THE DEMOCRATISATION OF EDUCATION AND ‘LEARNING AS A CONSEQUENCE’
@wearesocialsg • 63 We Are Social
FROM SHOPPING TO PERSONAL PROCUREMENT
@wearesocialsg • 64 We Are Social
THE ‘COMMUNICONOMY’: A RECIPROCAL UNION OF CONNECTED INDIVIDUALS
@wearesocialsg • 65 We Are Social
P2P COLLABORATIVE CONSUMPTION
SHARE AND BORROW A VARIETY OF ITEMS WITH
NEIGHBOURS AND FRIENDS IN YOUR AREA
A COMMUNITY MARKET-PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION
NEIGHBORGOODS AIRBNB SHARE AND FIND FREE
CAR RIDES WITH PEOPLE IN YOUR AREA
CARPOOLING
@wearesocialsg • 66 We Are Social
BRANDS HARNESS VALUE THROUGH SHARED ACCESS, NOT JUST FROM ONE-OFF SALES
@wearesocialsg • 67 We Are Social
DESIGN AND BUILD FOR LONGER-TERM, SHARABLE VALUE, NOT SHORT-TERM SALES
@wearesocialsg • 68 We Are Social
#10 CURRENCIES FOR
A CONNECTED AGE
@wearesocialsg • 69 We Are Social
THE FORM AND FUNCTION OF MONEY IS CHANGING IN THE CONNECTED ECONOMY
@wearesocialsg • 70 We Are Social
PAYMENT MADE FOR MOBILE, INSTEAD OF MOBILE PAYMENT
$!
@wearesocialsg • 71 We Are Social
PEER-TO-PEER FINANCING
@wearesocialsg • 72 We Are Social
THE EMERGENCE OF A WIDELY USED, NON-SOVEREIGN DIGITAL CURRENCY
e
@wearesocialsg • 73 We Are Social
MONEY COULD BE REPLACED ALTOGETHER BY NEW BARTER FOR THE CONNECTED AGE
@wearesocialsg • 74 We Are Social
REDEFINE WHAT SUCCESS MEANS: ACCUMULATION OF WEALTH vs. REAL VALUE
@wearesocialsg • 75 We Are Social
EXPLORE ALTERNATIVE APPROACHES TO DELIVERING ENDURING VALUE EXCHANGE
@wearesocialsg • 76 We Are Social
WE ARE SOCIAL’S 10 PROVOCATIONS
1 FROM DESTINATION TO FUNCTION 2 THE EVOLUTION OF BRAND CONTENT
3 AN END TO EGOCENTRIC INTERRUPTION 4 FROM LISTENING TO LEARNING 5 MEANINGFUL MEASUREMENT
6 CONNECTED WELLBEING 7 DIGITAL DECAY
8 DATA AS INDIVIDUAL VALUE 9 NETWORKED ECONOMIES
10 CURRENCIES FOR A CONNECTED AGE
@wearesocialsg • 77 We Are Social
#BONUS CHANGE AS A CHOICE
@wearesocialsg • 78 We Are Social
THE FUTURE BELONGS TO THOSE WHO
IMAGINE IT TODAY
@wearesocialsg • 79 We Are Social
WHAT ARE YOU GOING TO DO TO DRIVE CHANGE?
@wearesocialsg • 80 We Are Social
GET INVOLVED IN MAKING THE FUTURE: SHARE, COLLABORATE, AND ACT
@wearesocialsg • 81 We Are Social
THE FUTURE BELONGS TO THOSE WHO
DEFINE IT TODAY
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG
