Intro to LinkedIn Campaign Manager

Adam YingerSr Marketing Strategist | LinkedIn

Intro to Campaign Manager

What is Campaign Manager and what is the benefit of using it?

How can I get started with Campaign Manager?

New features and best practices for growing your client’s business

What is Campaign Manager?

What is LinkedIn Campaign Manager? Campaign manager is the core platform used to create, manage, measure and optimize your advertising campaigns on LinkedIn.

Why LinkedIn Campaign Manager? Campaign manager centralizes all of your accounts and campaigns in one place allowing for easy campaign creation, visibility, control and agility.

LinkedInCampaignManager

Get started with LinkedIn Campaign Manager

Tip: You must use a company email address to create a company page

Start with Your Company Page

Please visit our Help Center to

learn more.

business.linkedin.com/marketing-solutions/company-

pages/get-started

Select the currency you want to use for payment and bidding. Once you select the currency, you cannot change it.

Choose the company with which this account will be associated and name the account.

Access LinkedIn’s Campaign Manager athttps://www.linkedin.com/ads/home.

To start, you will need to create a business account.

A business account allows you to separate ads and billing information, share business account access with other team members and conveniently link a Company Page.

From the Campaign Manager homepage, click Add account in the top right-hand corner.

Click Add account. Your account will be on hold until you edit your billing details, which you can do now or after you set up your first campaign.

Create a Business Account

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Selecting Products

Sponsored Content

Please visit

business.linkedin.com/marketing-solutions/native-advertising

To Learn more about Sponsored Content

Text Ads

Please visit

business.linkedin.com/marketing-solutions/ppc-advertising

To Learn more about Text Ads

Sponsored InMail

Please visit

business.linkedin.com/marketing-solutions/sponsored-inmail

To Learn more about Sponsored InMail

Creating Campaigns

Sponsored Content

For more information on Sponsored Content: business.linkedin.com/marketing-solutions/native-advertising

Text Ads

Sponsored InMail

Target your Ads

Setting Your Bid and Budget

Measure and Optimize

Conversion tracking for LinkedIn advertisingEasily measure and optimize the business impact on your Sponsored Content and Text Ads investment using native

attribution toolsTrack performance• Track conversion events tied to your campaigns using

LinkedIn’s Insight Tag and Campaign Manager Platform

• Monitor specific conversion actions including downloads, sign-ups, registrations, and more.

Understand ROI• Measure the value you’re getting from your content

marketing on LinkedIn, including return on ad spend and cost per conversion

Optimize your results• Leverage in-platform conversion data to improve your

campaigns and drive results for your business.For more info on tracking Conversions, visit: https://business.linkedin.com/marketing-solutions/conversion-tracking

Best Practices

Bid and Budget Best Practices

Set a competitive bid

Don’t set daily budgets too low

Frontload Daily Budgets

Targeting Best Practices

Avoid Hypertargeting

A/B TestAlways be testing

Start with the ‘3 pillars’Job Function + Seniority, Industry + Seniority, Groups/Skills + Seniority

Measure, Optimize, Repeat

Measurement and Optimization Best Practices

Identify Clear Goals and Metrics

Track Performance

Optimize and Improve