GROW YOUR AUDIENCE

PATRICK HARRIS | DEC 7, 2017

Social and event promotion strategies to help sell more tickets

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Our Presenter

PATRICK HARRISTraining Program Specialist

Vendinihello@vendini.com

@Vendini

TODAY WE’LL DISCUSS

Marketing Basics

Engaging Through Social Media

Reaching Potential Audiences

Using Your Current Audience Base

MARKETING BASICS

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Marketing Basics In Place ★ IDENTITY DEFINED

★GOALS SET

★ BUDGET CREATED

★MAPPED PLAN

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How Do You Get The Word Out?

★ Posters/Flyers

★ Print Ads

★ Email Campaigns

★ Direct Mail Campaigns

★ Online/Website

★ Social Media

★ Radio/TV Ads

★ Press Releases

★ Word of Mouth

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THE RULE OF SEVEN

★ A patron needs to see or hear your marketing message at least seven times before they take action and buy tickets.

★Marketing must be an on-going process in order for it to be successful!

SOCIAL MEDIA

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Facebook

★ Facebook Ads

★ Encourage Engagement

★Use Video and Facebook Live

★Optimize Facebook Events

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Twitter Tips (#twips)

★ Think outside the box

★ Topical and timely tweets

★ Live tweet events

★ Social customer service

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AVERAGE INCREASE IN FANS TO SOCIAL CHANNEL w/ CONTESTS

Source: Pamela Vaughn, HubSpot

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Instagram

★ Create unique photo/video content

★ Instagram Takeovers

★ Instagram Stories

★ Encourage patrons to put up their

own content from your event and

#tag them

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Snapchat

★How can businesses use

Snapchat?

★ Snapchat Takeovers/Stories

★Geofilters

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Other

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Things to Remember

★ Video content goes further

★ Keep mobile in mind

★ Cross promote your social media pages

★ Get patrons engaged and engage back with them!

★ 70-20-10 Rule

‒ 70% original content, 20% shared content, 10% promotional

#WhatsUpWithHashtags?

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#Snowmaggedon

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#HowToBuildAHashtag

★ How do you decide your

event’s hashtag?– Make it #memorable, #unique, and

#relevant

★ Be #Creative

★ Keep it #Short

★ Use good format!– #CapitalizeTheFirstLetterOfEachWord

– #Avoid spaces or punctuation!

– #Don’t #go #crazy #hashtagging

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#HashtagBestPractices

★When to use hashtags

★Get your content into a

conversation or topic that already

exists– #EDM, #theatre, #comedy, etc…

– Trending topics

★ Research your selected hashtags!

★ Be consistent

Twitter (1 - 2)##

Facebook (1 - 2)##

Instagram (10 - 11)##########

Pinterest (2 - 3)###

Optimal Number of Hashtags

BUILDING AN AUDIENCE

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Encourage Interaction

★ Provides social proof

★ Check In at Venue

★ Give them Photo Opportunities

★ Testimonials

★ Solicit reviews on

Yelp/Facebook/TripAdvisor

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Influencers and Wordof Mouth

★ Biggest marketing tool you have

★ Reward your influencers and

evangelists

★Mobilize your patron base

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Expanding Audience ★ Making Money Beyond Ticket Sales (Our

September webinar)– Partner with businesses

– Host an open house– Attend local events

– Guerilla marketing / Street teams

– Theme nights with receptions or mixers

★ Use Discounts Strategically– Pay What You Can Nights

– Target select demographics

WRAP-UP

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REMEMBER

● Be strategic by creating a marketing plan

● Try new ways to engage patrons on social media

● Include calls to action when you can

QUESTIONS?

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Share your success stories with us!

Email us at hello@vendini.com