Webinar: Universal Analytics Upgrade

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    20-Jul-2015

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Universal Analytics UpgradeWebinar poinje za 20 min16.12.2014. Robert Petkovi (Google Analytics Specialist)

Universal Analytics UpgradeWebinar poinje u 11:00h16.12.2014. Robert Petkovi (Google Analytics Specialist)

Universal Analytics UpgradeWebinar poinje za 5min16.12.2014. Robert Petkovi (Google Analytics Specialist)

Universal Analytics Upgrade - SadrajUniversal Analytics out of beta!Setup - Session, Referral, Search settingsUser-ID: cross-device trackingContent groupingUnified Channel GroupingSegmenting Brand and Generic Paid Search TrafficCustom Dimensions & MetricsOffline data (Measurement Protocol)Enhanced e-commerceUniversal Analytics Out of beta!Upgrade Accounta i Upgrade koda na straniciTravanj 2014 nije vie beta! Travanj 2016 hoe li postojei kod raditi?Razlike u kodu_gaq.push(['_setAccount', 'UA-1234567-8']);ga('create', 'UA-1234567-8', auto');

(i,s,o,g,r,a,m)Google Tag Manager!

5Universal Analytics Setup, Session, SearchPodaci na serveruUser-centricsVisitor = User; Visit = Session

Promjena trajanja sessionaTrajanje kampanjaSvoje trailiceCross-domain trackingReferral ExclusionsSvoji kljuni pojmovi

6Universal Analytics UserID and Multi-device behaviorUser-ID enabled Views(za registrirane korisnike)Device-overlap reportsUser-ID coverage(ostali izvjetaji)

7Universal Analytics Content GroupingGroupiranje sadraja u logine cjelineAutori lanakaTip smjetajaVrste proizvodaSetup:Tracking code (programski)Koristei dio URL-aPosebne definicije

8Universal Analytics Upgrade Unified Channel GroupingZaboravimo (Other) traffic sources!

9Universal Analytics Upgrade Brand and Generic channelsBolja klasifikacija Paid search upitaNovi kanali za MCF Channel GroupingNovi kanali za Default Channel Grouping

10Google Analytics Upgrade Custom DimensionsNove dimenzije i nove metrikeClassic 5 Custom varijabliUniversal 20 Custom dimenzija (Premium 200 dimenzija)Dodavanje vlastitih (setova) podatakaVremenska prognozaAplikacijeBroj bodovaLevelStatus korisnikaKorisniki podaci NE!11Google Analytics Upgrade Custom Dimensions - Weather

12Universal Analytics Upgrade Offline dataAnalytics mjeri SVE (One Rule to Bring Them All)Offline kupovinaOnline pretplate i ponavljajue (recurring) transakcijeOffline i online dogaajiMeasurement protocolCRM povezivanje

Offline izvori konverzije!

13Universal Analytics Upgrade Enhanced e-commerceImpression Data (Product View): List, Brand, Variant, positionProduct Data: category (hierarchycal), couponPromotion Data: name, creative, positionAction Data: affiliate, revenue, coupon, list, checkout step, option (payment method)Product and Promotion Actions: click, detail, add to cart, remove, checkout, checkout option, purchase, refund, promo clickCheckout funnel configuration14Hvala na panji!Robert PetkoviGOOGLE ANALYTICS SPECIALISTrobert.petkovic@degordian.com | analytics@degordian.com www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian