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For an accessible world.
Accessible MediaIf media isn’t inclusive, it’s not
social media
AGENDA• Accessible Media: Who we are• Redesign of AMI.ca• Accessible social media• Future of accessible video content• Questions
Accessible Media: Who We Are• Canadian non-profit national
cross-platform media organization• Local offices from coast-to-coast
serving over five million Canadians with disabilities
• Focus on blind and low vision community
Accessible Media: Research• AMI Research Panel is comprised
of over 1,100 Canadians who are blind or partially sighted
• Focus groups, online and phone interviews
• Research results guide AMI’s programming and platform priorities
Video/Audio Description• Narration of visual onscreen
elements• Costumes, settings and body
language• Leverages gaps in dialogue
Website AccessibilityRedesign of AMI.ca
Former AMI.ca
Redesigned AMI.ca
ITERACTIVE DEVELOPMENT
• Test early, test often
• Listen, learn and adjust
USEREXPERIENCE• AMI.ca website should be a joyful,
meaningful and seamless experience to all users
• Social media should be equally inclusive
Accessible Social Media
If media isn’t inclusive, it’s not social media
Accessible Social Media
Our audience wants the same media experience as everyone else … to consume content at the time and on the device of their choosing
• What does “socially accessible” mean?
82%Have internet access
*Source: AMI Research Panel
76%Want “on-demand” access to
content*Source: AMI Research Panel
86%Use YouTube to find and consume
content*Source: AMI Research Panel
74%Are active Facebook users
*Source: AMI Research Panel
81%Want information about media
accessibility, tools and best practices *Source: AMI Research Panel
Accessible Social Media: Tools• AMI leading by example
• Described and curated accessible video on YouTube and AMI.ca
• Alternative text for images
Kelly’s Twitter Accessibility Story
Alternative Text on Twitter
Launched this spring• Only able to add via mobile
app• Assistive technology users
couldn’t add alt text for their own images
• Not a mandatory field for photos
Accessible Social Media• Mainstreaming
accessibility• Social Media Week• SXSW: United Nations’
#SXgood
Future of Accessible Video: Hub• AMI websites should be a joyful,
meaningful and seamless experience for all users
• Social media should be equally inclusive
• YouTube = hub for creating accessible video
Closed Captions Start on YouTube
Value of Quality Closed Captions• Brand
reputation• Re-purpose
YouTube CC across platforms
• ROI
What is the Future of
Accessible Video?Differentiate Your Brand
Future of Accessible Video: Evolution• Evolving user consumption habits
• Accurate captions increase video views
• YouTube Accessibility Summit demonstrates strength of online accessibility community
Future of Accessible Video: Benefits• Removes isolation and builds
communities
• Improved SEO and unintended benefits
• ROI: Prepare brand for growing demographic
Partnerships – Online Advocacy• Weekly
Twitter chats with global accessibility leaders: #AXSChat
What can Employers do?• Test with real uses and recruit expertise
from PwDs
• Prioritize accessibility at the beginning of every web and social media project
• Develop workflows and training to ensure website and social media content is always accessible
What can Job Seekers do?• Network within accessibility
communities: a11yTO meetup group, online chats and forums
• Mentors and information interviews
• Define your personal brand as leader in accessibility and inclusion
We’re here to help• AMI: committed to an accessible world
• Create accessible video and social media content
• Share research, expertise and best practices
• Seek partnerships
VideoWatch: K9-Online
For those with vision loss, navigating the Internet can be a challenge. K9-Online believes it
has the solution!
Continue the ConversationPeter Armstrong, Manager, Digital Content, [email protected], @PeterBArmstrong
Learn more: AMI.ca/media-accessibility