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For an accessible world.

Website and Social Media Accessibility

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Page 1: Website and Social Media Accessibility

For an accessible world.

Page 2: Website and Social Media Accessibility

Accessible MediaIf media isn’t inclusive, it’s not

social media

Page 3: Website and Social Media Accessibility

AGENDA• Accessible Media: Who we are• Redesign of AMI.ca• Accessible social media• Future of accessible video content• Questions

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Accessible Media: Who We Are• Canadian non-profit national

cross-platform media organization• Local offices from coast-to-coast

serving over five million Canadians with disabilities

• Focus on blind and low vision community

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Accessible Media: Research• AMI Research Panel is comprised

of over 1,100 Canadians who are blind or partially sighted

• Focus groups, online and phone interviews

• Research results guide AMI’s programming and platform priorities

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Video/Audio Description• Narration of visual onscreen

elements• Costumes, settings and body

language• Leverages gaps in dialogue

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VideoWatch: We Believe in an

Accessible World

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Website AccessibilityRedesign of AMI.ca

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Former AMI.ca

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Redesigned AMI.ca

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ITERACTIVE DEVELOPMENT

• Test early, test often

• Listen, learn and adjust

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USEREXPERIENCE• AMI.ca website should be a joyful,

meaningful and seamless experience to all users

• Social media should be equally inclusive

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Accessible Social Media

If media isn’t inclusive, it’s not social media

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Accessible Social Media

Our audience wants the same media experience as everyone else … to consume content at the time and on the device of their choosing

• What does “socially accessible” mean?

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82%Have internet access

*Source: AMI Research Panel

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76%Want “on-demand” access to

content*Source: AMI Research Panel

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86%Use YouTube to find and consume

content*Source: AMI Research Panel

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74%Are active Facebook users

*Source: AMI Research Panel

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81%Want information about media

accessibility, tools and best practices *Source: AMI Research Panel

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Accessible Social Media: Tools• AMI leading by example

• Described and curated accessible video on YouTube and AMI.ca

• Alternative text for images

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Kelly’s Twitter Accessibility Story

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Alternative Text on Twitter

Launched this spring• Only able to add via mobile

app• Assistive technology users

couldn’t add alt text for their own images

• Not a mandatory field for photos

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Accessible Social Media• Mainstreaming

accessibility• Social Media Week• SXSW: United Nations’

#SXgood

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Future of Accessible Video: Hub• AMI websites should be a joyful,

meaningful and seamless experience for all users

• Social media should be equally inclusive

• YouTube = hub for creating accessible video

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Closed Captions Start on YouTube

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Value of Quality Closed Captions• Brand

reputation• Re-purpose

YouTube CC across platforms

• ROI

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What is the Future of

Accessible Video?Differentiate Your Brand

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Future of Accessible Video: Evolution• Evolving user consumption habits

• Accurate captions increase video views

• YouTube Accessibility Summit demonstrates strength of online accessibility community

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VideoWatch: YouTube Accessibility

Summit

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Future of Accessible Video: Benefits• Removes isolation and builds

communities

• Improved SEO and unintended benefits

• ROI: Prepare brand for growing demographic

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Partnerships – Online Advocacy• Weekly

Twitter chats with global accessibility leaders: #AXSChat

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What can Employers do?• Test with real uses and recruit expertise

from PwDs

• Prioritize accessibility at the beginning of every web and social media project

• Develop workflows and training to ensure website and social media content is always accessible

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What can Job Seekers do?• Network within accessibility

communities: a11yTO meetup group, online chats and forums

• Mentors and information interviews

• Define your personal brand as leader in accessibility and inclusion

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We’re here to help• AMI: committed to an accessible world

• Create accessible video and social media content

• Share research, expertise and best practices

• Seek partnerships

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VideoWatch: K9-Online

For those with vision loss, navigating the Internet can be a challenge. K9-Online believes it

has the solution!

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Continue the ConversationPeter Armstrong, Manager, Digital Content, [email protected], @PeterBArmstrong

Learn more: AMI.ca/media-accessibility